Agency

In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as 4 per sitting. They are the stapler users who own 8 different staplers. They know what they want, they’ll buy a lot of it, and they’ll pay a premium for it. They’re passionate and engaged — sometimes even a little obsessive — and they exist in every category, from soft drinks and air travel to fast-food and oral care products. Available at HispanicCMO.com

As markets begin to stabilize, CEOs of the nation’s leading private companies surveyed for PricewaterhouseCoopers’ Private Company Trendsetter Barometer anticipate improvements in the US and world economies within the next 12 months (43% optimistic about the US economy). This sentiment was mirrored by international marketers, with 49% of reporting CEOs optimistic about the world economy over the next 12 months, up 19 points from the prior quarter and 30 points from one year ago.

Chairman Edolphus “Ed” Towns (D-NY) announced that the House Oversight and Government Reform Committee is set to hold a hearing on Wednesday, December 2, 2009 to examine Arbitron’s radio audience measurement device, the Portable People Meter (PPM), and its effect on diversity in radio broadcasting. Specifically, the Committee will examine whether the PPM technology and methodology accurately measure radio audiences and whether PPM has a disproportionately negative impact on radio stations owned by minorities or targeted toward minority listeners.

Univision Communications Inc. announced a partnership with Ubisoft to kick-off a marketing campaign to reach the untapped Hispanic consumer with the launch of one of the most anticipated video games of the year, Assassin’s Creed II.

The site was created internally at the agency.

América TeVé (Sherjan Broadcasting) announced the association of a joint venture (JV) with CV Network (CaribeVisión) to operate the network in Miami, Nueva York y Puerto Rico on the CV Network channels: Canal 48 Miami, Canal 34 Nueva York, Canal 24 Puerto Rico.

Yankee Group surveys indicate that 63 percent of U.S. shoppers intend to spend less this holiday season, but a new trend offers retailers the chance to capture the attention of thrifty shoppers: mobile retailing.

After almost a year spent surveying brand and consumer response to the recession through our AnxietyIndex.com, we found that only a handful of the 350 examples we collected across 24 countries truly stood out. Creating innovative work isn’t easy in any economic climate; it’s even harder when marketing budgets are low and risk aversion is high.

Univision Communications Inc. announced the dedication of the building that is home to network operations in Miami to former president and chief operating officer Ray Rodriguez. In a ceremony which took place today at 2pm in front of the Univision building, Joe Uva, president and CEO of Univision Communications Inc., and Cesar Conde, president of the Univision Networks, presented Rodriguez with a commemorative plaque and named the building the “The Ray Rodriguez Broadcasting Center.”