The ANA has joined with two other industry groups in filing a “friend of the court” brief in an important lawsuit challenging the constitutionality of the Family Smoking Prevention and Tobacco Control Act.
Agency
How U.S. Adults use Radio & other forms of Audio.
The Video Consumer Mapping (VCM) Study, sponsored by the Council for Research Excellence, is used to examine audio media usage among participants in five DMAs: Atlanta, Chicago, Dallas, Philadelphia, and Seattle. Using a direct observation method, the final sample included 752 observed days (half in Spring 2008, half in Fall 2008), with 3/4 million minutes of observation, at 10 second resolution throughout those days. Download report here.
Will Arbitron’s Personal People Meter Silence Minority Owned Radio Stations?
As many of you are aware the the House Oversight and Government Reform Committee is conducting a hearing today Wednesday, December 2, 2009 to examine Arbitron’s radio audience measurement device, the Portable People Meter (PPM), and its effect on diversity in radio broadcasting. Specifically, the Committee will examine whether the PPM technology and methodology accurately measure radio audiences and whether PPM has a disproportionately negative impact on radio stations owned by minorities or targeted toward minority listeners.
The Hearing will resume at 1:30pm east coast time with the testimony of Jessica Pantanini / COO of Bromley Communications and Chair elect of the Association of Hispanic Advertising Agencies. LISTEN OR VIEW LIVE HERE!
Integrated Measurement and the pathway to Internet Profitability.
The Internet has moved from the “experimental” or “emerging media” categories to a mainstream media outlet. Online video portals like YouTube and Hulu transform the user interface. Facebook reshapes the contours of social media, helping friends connect and communicate. Apple rocked the commercial music world when it rolled out the iPod player.Download report here.
Maximize the Return on your Advertising Spend.
With consumers becoming increasingly price conscious in a highly competitive marketplace, maximizing the return on their advertising spend is more important than ever. Ensure ad dollars are allocated to activities that best maximize sales. Download report here.
Weinstock named CCO at Casanova Pendrill
Ingrid Otero-Smart, President/CEO of Casanova Pendrill (CP) announced the appointment of Elias Weinstock as Executive Vice President and Chief Creative Officer of the agency effective immediately.
Univision Interactive Media launches ad network.
Univision Interactive Media, Inc. announced the launch of the Univision Partner Group. The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and publisher network comprised of pre-screened, high-quality Spanish-language online and mobile websites.
Robust Immigrant contribution to GDP.
In the 25 largest metropolitan areas of the United States, immigrants are contributing to the economy in very close proportion to their share of the population, according to a report released by the Fiscal Policy Institute. The report looks at all immigrants—documented and undocumented, across the economic spectrum.
Global Consumer Confidence rebounding and sales start to Follow.
Global consumers are increasingly feeling confident about the state of the economy and their own finances, and while Asia has spearheaded that rebound, signs are pointing to improved consumer behavior in other parts of the world. According to the latest edition of the Nielsen Economic Current, volume and value sales reached their highest point since the monthly survey was launched in January 2009. Of the twelve countries examined, only one – Germany – showed a decline in the survey, while France and Taiwan recorded improvement.
Latinos support Health Care Reform.
A new poll released by Latino Decisions, the Robert Wood Johnson Foundation Center for Health Policy at the University of New Mexico (UNM-RWJF Center), and impreMedia, shows a widespread consensus among the Latino/Hispanic electoral about the importance of health care reform and indicates significant support for expansion of coverage. For the first time, health care tops the list of national issues identified by respondents as the most important issue Congress and the President need to address. This is particularly impressive, given that in April 2009 a similar Latino Decisions poll found that only 6% of the Latino electorate had identified health care as the most important issue.
Gadsby named CEO Multicultural & Hispanic at SMG
According to Advertising Age, Starcom MediaVest Group has named Monica Gadsby as the CEO of Multicultural/Hispanic with US Hispanic and LatAM responsibilities.
The little wise Latina from North Carolina.
I thought it was interesting that this year’s Hispanic Heritage Month seemed to stretch into two months–Latinos were all over the news in November. And that’s a good thing. But in looking at the events of this past month, I couldn’t help but think back at the unheralded success of a Mexican girl from North Carolina. Her achievement, while immersing herself in something so American, speaks volumes about our future in this country.
Published by Manny Gonzalez – Moet-Hennesey. To read El Blog CLICK above.
