Agency

Nielsen’s latest A2/M2 Three Screen Report – a quarterly analysis from our Anytime Anywhere Media Measurement initiative – shows considerable year over year growth in DVR (up 21.1%) and online video (up 34.9%) in Q3 2009. Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their schedule, rather than replacing them. Download report here.

A cross-section of business and industry leaders agrees the strategies applied will bring long-term relief. Leaders from seven key industries face similar challenges; marketing used to emphasize quality over price Advertising Roundtable. By Caribbean Business on HispanicCMO.com

Advertising spending figures present at best a grainy picture of social media marketing activities. Many brands consider social media interactions to be “earned” media—gained through promotional efforts rather than paid advertising. CPG firms in particular have seen success through other forms of outreach.

Ingrid Otero-Smart, President/CEO of Casanova Pendrill (CP) announced the appointment of Karen Treydte as Vice President, Director of Media Services.

Wal-Mart Stores, Inc. announced that it will collaborate with FIFA’s exclusive worldwide master licensee, Global Brands Group (GBG), to operate 2010 FIFA World Cup Official Event Stores in nearly all of its retail markets around the world. Walmart will feature FIFA event branded shops inside select stores that will offer exclusive FIFA World Cup official licensed products and host special events leading up to the games.

Comcast and General Electric announced that they have signed a definitive agreement to form a joint venture that will be 51 percent owned by Comcast, 49 percent owned by GE and managed by Comcast. The joint venture, which will consist of the NBC Universal (NBCU) businesses and Comcast’s cable networks, regional sports networks and certain digital properties and certain unconsolidated investments, will be positioned to compete in an increasingly dynamic and competitive media and digital environment.

The ANA has joined with two other industry groups in filing a “friend of the court” brief in an important lawsuit challenging the constitutionality of the Family Smoking Prevention and Tobacco Control Act.

The Video Consumer Mapping (VCM) Study, sponsored by the Council for Research Excellence, is used to examine audio media usage among participants in five DMAs: Atlanta, Chicago, Dallas, Philadelphia, and Seattle. Using a direct observation method, the final sample included 752 observed days (half in Spring 2008, half in Fall 2008), with 3/4 million minutes of observation, at 10 second resolution throughout those days. Download report here.

As many of you are aware the the House Oversight and Government Reform Committee is conducting a hearing today Wednesday, December 2, 2009 to examine Arbitron’s radio audience measurement device, the Portable People Meter (PPM), and its effect on diversity in radio broadcasting. Specifically, the Committee will examine whether the PPM technology and methodology accurately measure radio audiences and whether PPM has a disproportionately negative impact on radio stations owned by minorities or targeted toward minority listeners.

The Hearing will resume at 1:30pm east coast time with the testimony of Jessica Pantanini / COO of Bromley Communications and Chair elect of the Association of Hispanic Advertising Agencies. LISTEN OR VIEW LIVE HERE!

The Internet has moved from the “experimental” or “emerging media” categories to a mainstream media outlet. Online video portals like YouTube and Hulu transform the user interface. Facebook reshapes the contours of social media, helping friends connect and communicate. Apple rocked the commercial music world when it rolled out the iPod player.Download report here.