Agency

hen Henry Morales was orphaned at six years of age, he left home carrying sneakers and a bag of toy guns. Little did he know this scene would foreshadow his troubled and violent
youth — that he would be funneled through institutions and have to fight to make his way on the streets of Brooklyn.

Nearly three-quarters of companies have guidelines to measure the success of their marketing programs, and for one-half such measurements are a requirement for obtaining marketing funding, according to the King Fish Media “2009 Survey on Marketing, Media and Measurement,” conducted in partnership with HubSpot, Junta42 and the Upshot Institute.

Tony Hernandez is President of the Latino Broadcasting Company, a minority owned, nationally syndicated radio network. Tony is also the head of the Immigrant Archive Project, an independent national initiative dedicated to preserving the biographies of America’s Latino immigrant population. Latino immigrants from all countries tell their stories in their own words on recorded interviews, which will later be shared on the radio, internet, traveling education and art installations. To listen to podcast CLICK above on El Blog.

The Immigration Policy Center released a new report, Breaking Down the Problems: What’s Wrong With our Immigration System. This special report looks at the impact our outdated and inefficient immigration system is having on our nation and discusses the failures of the system under two broad categories: structural failure and inadequate responses. Download report here.

Hispanic marketing veteran Halim Trujillo launches a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on creating the ideal marketing foundation for those advertisers looking to connect with Hispanic consumers.

What do President Bush and President Obama have in common?

They understand and get it when it comes to us.

Last week, President Obama had a fiesta at the White House, and I do mean fiesta. It was packed full of Hispanics, recognizing the diversity of our heritage and the richness of our culture. The celebration, timed to coincide with Hispanic Heritage Month, was called “In Performance at the White House: Fiesta Latina.”

The “Obama-mania” was clearly evident at the event, especially when Thalia got the president to dance a few steps with her and he showed off a touch of hip-swiveling Obama-meneo!

Published by Jose Cancela – Hispanic USA. To view El Blog CLICK above.

New information about weak first half causes ZenithOptimedia to downgrade its global ad growth forecast for 2009 to -9.9%. But the second half is developing in line with predictions, demonstrating clear improvement in the rate of decline. Developing markets to grow a healthy 7.8% in 2010 and 9.8% in 2011. But structural economic problems will drag developed markets down 2.9% in 2010, before modest 1.5% recovery in 2011. Internet advertising to grow 9% this year, and reach 14.9% share of global ad expenditure by 2011. Newspaper and magazine ad expenditure will shrink every year over our forecast period, falling to 25% and 28% below their respective 2007 peaks by 2011.

Grupo Prisa from Spain is ready to announce the purchase of a large stake in the Hispanic focused television network V-me.

Telemundo was awarded first place in the grassroots marketing category by the National Association for Multi-ethnicity In Communications (NAMIC) as part of their 2009 Excellence in Multi-cultural Marketing Awards (EMMA) competition. Telemundo received the honor for their six market talent tour, which promoted the popular telenovela Sin Senos No Hay Paraiso and worked to create buzz for the new novela El Rostro de Analia.

Latincast a part of Dallas based Dieste & Partners interviewed the honorees of the 2009 ADCOLOR Awards during the 11th ANA Multicultural Marketing & Diversity Conference in Phoenix. To listen to Monica Gadsby podcast available here.

That’s the new Verizon Wireless campaign theme from New York’s GlobalHue Latino agency for the Latin Grammys event. In the spot “Super Fan”, filmed by Agustín Alberdi and Summer in Buenos Aires, a very special teenage girl shows her obsession for her favorite singer. Verizon Wireless offers exclusive mobile content from the Latin Grammy’s and your favorite Latin artists so that fans near and far can live the experience.

The U.S. Census Bureau recently released data on the Latino population of the United States that underscores the extent to which the immigrant experience is embedded in the social (and political) fabric of the United States in three important ways. Download study here.