The first half of 2009 has drops in ad spending across all media—even online—but advertisers are more optimistic about the latter part of the year, according to JPMorgan.
Agency
A Symphonic Masterpiece.
The ROI of Internal Brand Alignment: Learn to profit from the synchronicity of brand harmony and the rhythm within your organization.
zoom: TARGETING HISPANICS BEYOND ACCULTURATION
Advertising agencies look for the sweet spot between their brand strategy and their consumer needs. But for Hispanic Agencies it’s hard to find the spot when they need to connect the brand strategy with a consumer that hasn’t been taken into consideration when the brand strategy was developed.
Up to now, our role as Hispanic agencies has mainly been to identify our consumer based on cultural insights, and then magnify these cultural traces under the light of the brand strategy. Sometimes, in order to find this connection, we stretched the cultural insight and/or the brand strategy too far, resulting in an artificial and irrelevant communication strategy. Available on HispanicCMO.com
University of Miami Study – Managers’ Hiring Practices vary by Race & Ethnicity.
White, Asian and Hispanic managers tend to hire more whites and fewer blacks than black managers do, according to a new study out of the University of Miami School of Business Administration.
Poll: Mexicans say Amnesty would increase Illegal Immigration.
A new survey by Zogby International finds that people in Mexico think that granting legal status to illegal immigrants would encourage more illegal immigration to the United States. As the top immigrant-sending country for both legal and illegal immigrants, views on immigration in Mexico can provide insight into the likely impact of an amnesty, as well as other questions related to immigration.
Country of Origin Profiles of U.S. Hispanics.
More than six-in-ten Hispanics in the U.S. self-identify as being of Mexican origin. Nine of the other ten largest Hispanic origin groups—Puerto Rican, Cuban, Salvadoran, Dominican, Guatemalan, Colombian, Honduran, Ecuadorian and Peruvian—account for about a third of the U.S. Hispanic population. There are differences across these ten population groups in the share of each that is foreign born, citizen (by birth or naturalization), and proficient in English. They are also of varying age, tend to live in different areas within the U.S, and have varying levels of education, homeownership rates, and poverty rates. These and other characteristics are explored in ten fact sheets, one for each country-of-origin group. Each population is also compared with all Hispanics and the U.S. population overall. CLICK here to download.
Terra announces innovation and alliances at Orbita US 2009.
Terra united guests and industry experts on October 13th, at Orbita US 2009. Hosted at the remarkable New Museum in New York, the event includes special appearances from three-time Oscar winning director Oliver Stone; Media Economist Jack Myers; actor Mario Lopez; Olympic Medalist Dara Torres, and legendary basketball player Earl Monroe.
Ernest Bromley inducted into Southwest Advertising Hall of Fame.
Chairman and CEO of Brambly Communications, LLC, Ernest W. Bromley was one of six inducted into the Southwest Advertising Hall of Fame in Dallas.
