Agency

Facing a variety of national problems — crime, drugs, corruption, a troubled economy — Mexicans overwhelmingly are dissatisfied with the direction of their country. With drug-related violence affecting much of Mexico, large majorities describe crime (81%) and illegal drugs (73%) as very big problems, and Mexicans overwhelmingly endorse President Felipe Calderón’s tough stance against drug traffickers.

The U.S. Census Bureau released the latest American Community Survey (ACS) data, providing a statistical portrait of the characteristics of the nation’s population in 2008.

US ad spending expected to recover slowly in 2011 and 2012

All it takes is a quick look at the business world to realize that textbook organizational structures, even when implemented perfectly, are increasingly coming into conflict with conditions in the real world. Market conditions have changed, and will continue to do so in the years ahead. The current economic situation will reinforce this trend and ultimately make its effects permanent. The question is: how will these developments influence brands?

Procter & Gamble’s Pepto-Bismol TV campaign “Love and Hate” by Lapiz won Best of Show/Campaign with two TV spots showing food behaving badly with the message “Don’t let the food you love hurt you.” Lapiz also won a gold and a silver award for the individual spots “Empanada” and “Cheesecake.”

Winners of the HispanicAd.com Account Planning Excelencia (HAPE) awards were announced today at the Association of Hispanic Advertising Agencies (AHAA) Conference in Miami. Campaigns from Grupo Gallegos won Gold and Silver in two categories, the Vidal Partnership was awarded Bronze in two categories, and the Concept Café received a Bronze as well. Creative on Demand, Diesté and Alma DDB received Honorable Mentions.

While we were sleeping, it happened. A whole new demographic of young, reasonably affluent Hispanics entered the world of marketing as incredibly important and valuable consumers, but just not quite the way mainstream America thought they would in the 1980s.

Horacio Gavilán who serves as the Executive Director of the Association of Hispanic Advertising Agencies (AHAA) was honored by the Board of Directors of AHAA for ten years of service to the organization and the Industry.