Agency

In today’s very complex US Hispanic marketing environment, the need for ‘Thought Leadership’ that delivers highly valued content that helps readers better understand the challenges and opportunities in marketing to US Hispanics is not a luxury, but a necessity.

More than eight-in-ten Hispanics self-identify themselves as being either of Mexican, Puerto Rican, Cuban, Salvadoran or Dominican origin. Mexican-Americans are by far the largest group, accounting for nearly two-thirds of the Hispanic population in the U.S. There are a range of differences between these five population groups—for example, in the share of each group that is foreign born, citizen (by birth or naturalization), and proficient in English. They are of varying age and tend to live in different areas within the U.S. Likewise, the groups display varying levels of education, homeownership rates, and poverty rates. These and other characteristics are explored in five fact sheets, one for each country-of-origin group. Each population is also compared to all Hispanics and the U.S. population overall. DOWNLOAD report here.

Boost Mobile announced the selection of New York-based agency The Vidal Partnership (TVP) as AOR for Boost Hispanic public relations initiatives.

Total measured advertising expenditures in the first six months of 2009 fell 14.3 percent versus a year ago, to $60.87 billion, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2009 was off 13.9 percent compared to last year, the fifth consecutive quarter of year-over-year declines.

Partnerships are a critical element of the 2010 Census communications program. We have provided several resources to engage partners in the 2010 Census and keep the program top-of-mind between now and Census Day. Download center available here.

‘Cuidado Con Los Leftovers’ is the newest creation for Hot Pockets by Casanova Pendrill and the movie trailer video is making the rounds on YouTube!

A WPP agency known for its campaigns for clients such as P&G and Goya, the agency is introducing a new name, logo and website to more accurately reflect the growing influence of U.S. Hispanics.

A new global business and public sector coalition – led by the Chief Marketing Officer (CMO) Council, the U.S. Chamber of Commerce and many notable non-profits – announced a milestone initiative to “survey the socially beneficial way” by making donations to causes on behalf of those individuals participating in funded market research programs around the world.

The vast majority of marketers (82 percent) report that their companies regularly conduct formal agency performance evaluations according to a survey conducted by the ANA (Association of National Advertisers), in partnership with marketing services firm ‘mktg.’

The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike. Consumers are exposed to more viewing options than ever before, while programmers and marketers have to find new ways to break through the clutter and deliver their message.

In 1986 the APG published a booklet written by Sev d’Souza as a definition of account planning. Fifteen years later, with the further evolution of planning, that definition needed updating. Merry Baskin (APG Chair in 1998 and 1999) undertook the task and in 2001 wrote the Millenium edition — which she updated in 2007 to be ready for the 40th anniversary of planning in 2008. Download documents here.