Coca-Cola is rolling out new marketing programs to encourage Hispanic consumers to pursue their dreams and connect with multicultural teens. In addition, the Company is offering new packaging options to give them more convenient ways to enjoy their favorite beverage.
Agency
Coalition for Innovative Media Measurement launches.
In an effort to promote innovation and explore new, high quality ways to measure audiences across traditional and new media, a group of leading US television content providers, media agencies and advertisers are joining together in an historic initiative to create the Coalition for Innovative Media Measurement (CIMM).
Income, Poverty & Health Insurance coverage in the United States: 2008.
The U.S. Census Bureau announced that real median household income in the United States fell 3.6 percent between 2007 and 2008, from $52,163 to $50,303. This breaks a string of three years of annual income increases and coincides with the recession that started in December 2007.
The nation’s official poverty rate in 2008 was 13.2 percent, up from 12.5 percent in 2007. There were 39.8 million people in poverty in 2008, up from 37.3 million in 2007.
Meanwhile, the number of people without health insurance coverage rose from 45.7 million in 2007 to 46.3 million in 2008, while the percentage remained unchanged at 15.4 percent.
Organizations more focused on Marketing Accountability.
The 2009 ANA/MMA Marketing Accountability Survey, fielded by ‘mktg’, surveyed 95 senior-level marketers in June 2009, following similar studies conducted together since 2005. According to the results, marketers are being forced to do more with less in this economy.
El Yunque National Forest to be featured in US Quarters.
The United States Mint announced that the nation will honor El Yunque National Forest in Puerto Rico through its new quarter-dollar coin program. The El Yunque forest’s design will be the 11th to be featured on coins released under the United States Mint America the Beautiful Quarters Program, and will be issued in 2012.
SiboneyUSA selected as Food Lion’s Hispanic AOR.
SiboneyUSA announced that it will serve as Food Lion LLC’s Agency of Record for the supermarket’s Latino marketing initiatives.
DDB Mexico aiming at being one of the best creative agencies in Iberoamerica.
In the search to develop an innovative, convergent integration model of agency, and place DDB one step ahead in the communications market, Hernan Ibarra and Walter Aregger have taken the leadership at DDB as Co-presidents of the agency in Mexico.
Hola Networks welcomes AHAA Members to Miami with a big ¡HOLA!
HOLA Networks, the Coral Gables-based online ad network dedicated to US Hispanics, announced that they will again sponsor the Welcome Cocktail Reception at the AHAA “Liberando Ideas” Fall Conference. The conference will take place on September 16-18, 2009 at the Downtown Hyatt Regency Miami. The HOLA Networks Welcome Reception will be held on the first evening of the conference – Wednesday, September 16 from 6:30pm to 8:30pm.
Dr Pepper launches Familia23 contest.
Dr Pepper is awarding the ultimate family fiesta to families who live life to the fullest through its Familia23 contest. The contest is part of the Dr Pepper year-long celebration of living “Vida a la 23” — a flavorful, bicultural life to the “23rd power.”
Tampico International rolls-out Global Campaign.
Tampico Beverages has launched its first global multi-media campaign to spotlight its new packaging and wide variety of fun and playful flavors. The campaign will launch through multiple media outlets in many languages and countries.
