Agency

Virtually no one in the non-profit world will dispute that building trust and credibility is a top priority for their organization. Yet, many consider spending money on brand development in direct opposition with their primary objective: raising more money. In reality, the two go hand-in-hand. The common denominator: trust.

Switzerland tops the overall ranking in The Global Competitiveness Report 2009-2010, released by the World Economic Forum ahead of its Annual Meeting of the New Champions 2009 in Dalian. The United States falls one place to second position, with weakening in its financial markets and macroeconomic stability.

Many are attempting to produce greater efficiency from fewer brands…

All media vendors will have a fair opportunity to submit proposals via a questionnaire. This questionnaire and other request for proposals will be part of the buying process. If you are interested in participating, please fill out the following questionnaire. The deadline to submit your information is: October 15, 2009. Form to submit proposal available here.

Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company’s most recent Three Screen Report. Download report here.

ImpreMedia, Mayweather Promotions and Golden Boy Promotions have partnered to develop an unprecedented multimedia program for the welterweight fight between Floyd Mayweather and Juan Manuel Marquez entitled MAYWEATHER vs., MARQUEZ: “Number One/Número Uno,” and scheduled to take place Saturday, September 19, 2009 at the MGM Grand in Las Vegas and broadcast live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT.

Howard, Merrell & Partners in Raleigh, NC, formed a Hispanic Marketing Group. The Group will focus on the development and execution of advertising, direct mail, public relations and social media marketing specifically targeted at the Hispanic market. Jim Stevens-Arce, vice president/director Hispanic Marketing, will lead the efforts of the Group.

I was hypothesizing about engagement recently, reminiscing about one of my previous titles as Engagement Architect, and came up with a simple way of looking at how to define the term (at least I think I did).

Scarborough Research posed this question to teens via the Scarborough Kids Internet Panel (S.K.I.P.). In this customized, teen-focused study, we set out to learn more about teen health perceptions and to examine their habits and lifestyles. Download report here.

A few years ago the Hispanic population passed the African-American population as the largest ethnic group in the U.S. A new survey by The Barna Group indicates that Hispanics are assimilating the faith of the Caucasian population faster than anyone would have predicted, essentially mirroring the faith of the nation’s white population.

Danilo Alvarez has been named Creative Director of d exposito & Partners, LLC. The announcement was made by Jorge Ulla, agency Partner/Chief Ideation Officer, who praised “the forward-thinking approach of Alvarez, his non-traditional nature and his appetite for ongoing digital opportunities.”