Arbitron Inc. announced that the world’s largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter (PPM) technology. In April 2008, following a competitive process, BBM Canada chose the Arbitron and TNS Media Research joint solution to support this multi-media measurement initiative.
Agency
U.S. Ad Spending fell 15.4% in 1st Half of 2009.
The Nielsen Company reported that U.S. advertising for the first half of 2009 fell 15.4% compared to the first half of 2008. Preliminary figures show that U.S. ad expenditures declined over $10.3 billion to a total spend of $56.9 billion in the first two quarters.
Art & Copy movie premier at AHAA Conference Thursday September 17, 2009.
Miami based Alma DDB in association HispanicAd.com and the Association of Hispanic Advertising Agencies will be premiering for the first time in Miami, the highly regarded advertising movie ART & COPY on Thursday September 17, 2009 at the Association of Hispanic Advertising Agencies conference at the Hyatt Regency Miami.
Strategic Alliance between Televisa and Genomma Lab.
Grupo Televisa, S.A.B. and Genomma Lab Internacional, S.A.B. de C.V. announced that they have signed a strategic alliance agreement to sell and distribute personal care and over the counter pharmaceuticals in the United States and Puerto Rico.
Puerto Rico eyeballs TV audience measurement.
The representatives of the principal media buying operations and advertising agencies of Puerto Rico gather at MediaNet facilities in Puerto Rico last Friday to discuss the arrival and business offerings of the television audiences measurement services of Nielsen and Ibope Mediafax.
ConAgra con d expósito & Partners.
Just three weeks after announcing the Amway Global account win, d expósito & Partners has added ConAgra Foods to its client roster. The agency has already produced a television spot for ConAgra’s Orville Redenbacher’s line of popcorn. The spot is airing nationally.
Guerilla Event Marketing — A Mob in a Flash.
The choreographed dance, not surprisingly, was captured on film.
Spontaneous shimmying spurred on by commuting ennui? Not quite. The event was a brand-orchestrated flash mob, a gathering (usually precipitated by an elaborate set of e-mail instructions) of large numbers of people in a public place, where some preplanned event takes place to entertain, amuse or generate buzz and publicity for a well-known brand (in this case, T-Mobile). The mobile-phone company pulled off a similar Trafalgar Square sing-along three months later, attracting nearly 14,000 people.
114.9M U.S. Television Homes estimated for 2009-2010 Season.
For the 2009-2010 broadcast season Nielsen estimates that the total number of television households within the U.S. (including Alaska and Hawaii) will be 114.9 million. This is an increase of 400,000 homes from last year and the smallest increase in the last 10 years. Nielsen also estimates that the number of Persons age 2 and above (P2+) in U.S. television households will increase slightly to 292 million.
The High Toss Factor: 68% of U.S. Consumers give Loyalty Reward Program Communications Low Scores.
Far too many of those mailings, emails and Facebook messages that companies send to their loyalty reward program members miss the mark, according to consumer survey research released by customer loyalty agency Direct Antidote, a LoyaltyOne company.
Chozas named President of Círculo Creativo del Mercado Hispano.
Curro Chozas – Associate Creative Director at Grupo Gallegos has been named the new President of the Círculo Creativo del Mercado Hispano. Prior to becoming President of the organization, Mr. Chozas was the Vice President of the organization.
