Agency

In analyzing 10 markets so far this year, we found that they tend to fall into one of two buckets: fear-fueled and hope-fueled. The hope-fueled markets comprise what are considered the emerging economies: Brazil, India and China. These mind-sets are manifesting themselves in brand behavior. Download study here.

The Immigration Policy Center has compiled research which shows that immigrants, Latinos, and Asians are an integral part of South Carolina’s economy and tax base and are a growing share of voters in the state.

A star-studded panel of judges chose Miss Venezuela, Stefania Fernandez, as MISS UNIVERSE 2009 live from Atlantis, Paradise Island, Bahamas.

Pampers diapers launched “A Parent Is Born,” a 12-episode Web series documenting the real-life journey of a young couple as they experience pregnancy and birth for the first time. The series debuts on Pampers.com today, and also includes a syndication plan with a number of partners online.

As the economy has suffered over the past year, one area where consumers have been impacted is in their spending. Four in five Americans (79%) say they have made cuts over the past year in their personal spending due to the economy. One-third (32%) have made a lot of cuts while almost half (47%) have made some cuts. Just one in five Americans (21%) have not made any cuts in their personal spending due to the economy.

HispanicAd.com and the Association of Hispanic Advertising Agencies is proud to announce the judges for the 2009 HispanicAd.com Account Planning Excelencia Awards competition.

The Kleenex brand is celebrating Hispanic Heritage Month this year in a special and colorful way – by showcasing Hispanic-inspired art on three of its upright boxes. The boxes are due to be on store shelves throughout the country, during the months of September and October.

In it’s August 10th cover story about marketing to Hispanics, the Miami Herald opened its article with a reference to Univision’s Saturday-night variety show host Don Francisco. No big deal but the story reminded me of what I had heard a few weeks earlier on Power 96, an urban/hip-hop (English-language) Miami radio station with plenty of Latino DJs and popular with Miami’s urban Latinos. by Manny Gonzalez. To read El Blog CLICK above.

The economic crisis appears to be abating as indicators suggest the worst may be past. Yet with each new release of data, the market is subject to impacts which produce varying opinion of the health of the global economy. It is widely agreed that the recovery will be long and trying. In the fall of 2008 when the severity of the downturn was being realized, DDB published a paper called, Capturing Opportunities in Challenging Times. The response was overwhelming with the paper downloaded over 50,000 times and referenced in numerous articles online and offline.

By Jeff Swystun, Chief Communications Office, DDB Worldwide.

Chief marketing officers in the United States are increasingly optimistic about the economy and their customers’ purchasing activities, and are embracing the power of social media as they seek to promote their brands and attract new customers.

In the ongoing battle for greater sales and more market share, marketers are left wondering which strategy will increase their brand’s strength. In today’s tough economic times, advertisers seek insights to guide them in spending their limited budgets as efficiently as possible.

Advertisers seek insights to guide them..