All commercial organizations exist to make a return on their investment (ROI). Organizations that are not commercial, such as government departments and charities, still have to justify their investments in most cases.
Agency
Report: PPM ‘Assumptions’ May Affect Data.
According to Radio Ink Magazine, a report by Dr. Barry Blesser, director of engineering for 25-Seven Systems, says that “hidden assumptions” made by the designers of Arbitron’s Portable People Meter system may be affecting ratings results. Download Report here.
Mental Fatigue might boost reception of Advertising Messages.
Advertisers grapple with reaching consumers with the right brand messages at the right time even when economic times are good. In an economic downturn, with the need to maximize the impact of marketing dollars, delivering effective advertising is even more critical.
Silva + Pardo Advertising selects Godoy & Oliva Group as its strategic business partner.
Silva+Pardo Advertising, a multi-platform communications agency focused in generating, building and consolidating successful and profitable brands all over Latin America, has opened their US headquarters in Miami and has assigned the Godoy & Oliva Group as its strategic business development partner for the US and Latin America.
Girard named Top 101 Most Influential Hispanic Leaders in America.
Gisela Girard, President and Chief Operating Officer of San Antonio-based advertising agency Creative Civilization and Chair of the National Association of Hispanic Advertising Agencies (AHAA), has been named one of the 101 Most Influential Leaders in Hispanic U.S.A. by Latino Leaders Magazine.
Volkswagen gives Young Soccer Players a Shot at the International Stage.
Volkswagen of America launched the Volkswagen Junior Masters, a 20-country, international youth soccer tournament. Created by Volkswagen AG, the international competition is the first of its kind in the U.S. One team will have the honor of representing the U.S. (and will enjoy an all expenses paid trip) at the Volkswagen Junior World Master Finals in May 2010 prior to the FIFA World Cup in South Africa.
Jobs Americans Won’t Do? A look at Immigrant Employment by Occupation.
This analysis tests the often-made argument that immigrants only do jobs Americans don’t want. If the argument is correct, there should be occupations comprised entirely or almost entirely of immigrants.
Multicultural Youth embrace their background & urge Marketers to do the same.
Today’s young multiculturals, or Young MCs, embrace their ethnic heritage and American upbringing – they enjoy their bilingual advantage and are proud of their roots. However, multiculturals still strive to be viewed as more than just a label of their ethnicity and the stereotypes that tend to follow. They consider themselves Ethnic Americans and look to companies, brands, and the media to help reflect those ideals.
