Agency

Rodan & Fields Dermatologists, the clinical skincare brand developed by Stanford University-trained dermatologists Katie Rodan, M.D. and Kathy Fields, M.D., announce the brand’s official entrance into the Hispanic market.

An old yet dominant definition of branding is emotion-driven storytelling in which the brand works to attract and guide us by projecting a desired lifestyle. An established yet fringe definition of branding is storytelling inspired by the tangible qualities of the objects or systems the brand supports. This later definition and approach to branding reverses out of transcendent, emotion-based brand experiences and gives more responsibility to the customer’s intelligence to create the experience and meaning. What would our branded world look like if this approach was widely adopted? Rebranding Branding, a graduate thesis, explores this question.

In the battle for company resources during the downturn marketing must do more to promote its contribution to the bottom line in the annual company report.

Creating a winning marketing campaign requires extensive planning, a unique brand idea and a strong partnership between client and agency. Based on these pillars, Dieste Inc. and HP developed the HP Insider, an award winning multicultural marketing program. Launched in October of last year, the HP Insider has been recognized so far by the advertising industry with three prestigious awards.

T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service.

Letter to Federal Communications Commission regarding the appointment of a Compliance Officer for the advertising nondiscrimination rule.

MGSCOMM merges with New York-based Reynardus & Moya. Estimated combined billings for MGS Advertising, a member of MGSCOMM Group of Companies, will now exceed $100 million.

Five-time GRAMMY award winner and Platinum recording artist Pepe Aguilar will launch the Pepe Aguilar Signature Collection this summer.

Kraft Foods announced plans to become the first company to use the Smart Choices Program nutrition criteria to identify which products it advertises to children ages 6-11 in the United States.

2010 holds the promise to be a banner year for marketers. Customers and prospects alike are reevaluating their definition of value and actively seeking new business relationships. What’s different?

This white paper provides a roadmap for marketers to navigate through the new pricing environment – A ‘how to’ on successful Price Planning during these volatile economic times.

Univision Communications Inc. unveiled new research that emphasizes the importance of beauty to Hispanic women and sheds light on the key drivers that directly influence Latinas’ purchasing decisions. The research is based on a national phone survey conducted by Simmons, an Experian Company.

d expósito & Partners has promoted Louis Maldonado to Managing Director. In this capacity, Louis will serve by providing direct oversight of the Account Management team at the agency.

Marketers are still being pressured to reduce their costs and spending in light of the economy, finds a new survey by the ANA (Association of National Advertisers). Today, 87 percent of respondents indicated they are identifying cost savings and reductions, the same as one year ago, and only slightly improved from 93 percent six months ago. Download survey results here.