Agency

This white paper outlines Nielsen’s approach to the emerging discipline of Shopper Management, an approach that integrates loyalty, transaction and consumer panel information and other contextual data, translates these data sets into segmentation layers that reflect consumer behavior, attitudes, product affinity, spending and promotional response patterns, then delivers actionable insights to guide in-store strategies. Download here.

Industry insiders affirm that Chris Campos has returned to The Bravo Group and will be managing the agency day-to-day and will be located at their Miami office.

As the Ada, Michigan-based Amway Global tapped d expósito & Partners as its Hispanic agency of record, two things became apparent. On one hand, a leading direct seller and the number-one online retailer in the Health & Beauty category is coming into the U.S. Hispanic market, as the latest example of this market’s importance. Secondly, the win is the evidence of another agency showing growth at significant speed, despite the difficult financial times.

Toyota Motor Co. announced plans to create an in-house planning and buying unit to maximize efficiencies and opportunities for their plus $1B global ad budget.

Marketers in the $4 trillion global communications industry are facing unprecedented challenges in building loyalty and retaining customers as cut-throat competition and new service models undercut pricing, prey on lucrative customers and disrupt established markets.

While Hispanic New Yorkers who have left New York City to settle across the state have increased their education and earnings, large gaps persist or have widened compared to non-Hispanic whites, according to a new report by the University at Albany-based New York Latino Research and Resources Network (NYLARNet).

Advertising, almost by definition is cultural. Advertising influences our culture. The culture influences advertising. Now, in a country with so many different cultures producing advertising that is meaningful to these diverse cultures is a challenge. While it is true that in some cases a single message may do well across cultures, many times the message would be more effective if it is customized to the target culture.

Despite mixed economic signals and other tough issues facing the country, most Americans are optimistic. According to the second survey issued on behalf of the Pepsi Optimism Project (POP), Americans are more optimistic now than in 2008 .

As reported by HispanicAd.com in April 2009, República was chosen by Aetna to conduct a pilot Hispanic effort in the South Florida market. The integrated marketing plan will focus on potential customers for individual health insurance plans and will include advertising, media planning and buying, direct mail, events and public relations.