Agency

Veronis Suhler Stevenson (VSS) announced the publication of its newest Communications Industry Forecast (CIF) covering the years 2003-2013. VSS predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period.

Starcom MediaVest Group (SMG), in collaboration with Telemundo Communications Group has announced the Beyond Demographics Latino Identity study aimed at providing advertisers with a deeper understanding of Latino consumers in the U.S.

Following a trying period with little-to-no-growth and industry layoffs and pay cuts, legal professionals are turning to proven business development efforts to freshen their brands and generate business.

Global public relations leader Porter Novelli released “The Future of News,” an in-depth exploration of how citizen journalism, empowered and emboldened by social media and the Internet, is changing the future of traditional news. Download report.

Competitive crunch and convergence in the $1 trilling dollar global communications marketplace is fueling increased customer churn, and testing customer loyalty. Marketers are facing unprecedented challenges in building loyalty and retaining customers as cut-throat competition and new service models undercut pricing, prey on lucrative customers and disrupt established markets.

WEBCAST: Come learn how three award-winning campaigns arrived at their big ideas, effectively brought those ideas to life in engaging and interactive ways and achieved real marketplace results.Date and time: Thursday, August 13, 2009 11:00 am.

According to insiders, the talks between America TeVe and CaribeVision Network (CV) to find potential synergies have transpired, with no formal agreement between the parties as of yet.