Partnerships are a critical element of the 2010 Census communications program. We have provided several resources to engage partners in the 2010 Census and keep the program top-of-mind between now and Census Day. Download center available here.
Agency
TNS Media – U.S. Advertising Expenditures declined 14.3 % in First Half 2009.
Total measured advertising expenditures in the first six months of 2009 fell 14.3 percent versus a year ago, to $60.87 billion, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2009 was off 13.9 percent compared to last year, the fifth consecutive quarter of year-over-year declines.
CMO Council leads Corporate Initiative to raise funds for Global Charities.
A new global business and public sector coalition – led by the Chief Marketing Officer (CMO) Council, the U.S. Chamber of Commerce and many notable non-profits – announced a milestone initiative to “survey the socially beneficial way” by making donations to causes on behalf of those individuals participating in funded market research programs around the world.
Boost Mobile select The Vidal Partnership for PR AOR.
Boost Mobile announced the selection of New York-based agency The Vidal Partnership (TVP) as AOR for Boost Hispanic public relations initiatives.
WingLatino rebrands as Wing.
A WPP agency known for its campaigns for clients such as P&G and Goya, the agency is introducing a new name, logo and website to more accurately reflect the growing influence of U.S. Hispanics.
Multitasking at Home: Simultaneous use of Media Grows.
The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike. Consumers are exposed to more viewing options than ever before, while programmers and marketers have to find new ways to break through the clutter and deliver their message.
What is Account Planning?
In 1986 the APG published a booklet written by Sev d’Souza as a definition of account planning. Fifteen years later, with the further evolution of planning, that definition needed updating. Merry Baskin (APG Chair in 1998 and 1999) undertook the task and in 2001 wrote the Millenium edition — which she updated in 2007 to be ready for the 40th anniversary of planning in 2008. Download documents here.
Organizations more focused on Marketing Accountability.
The 2009 ANA/MMA Marketing Accountability Survey, fielded by ‘mktg’, surveyed 95 senior-level marketers in June 2009, following similar studies conducted together since 2005. According to the results, marketers are being forced to do more with less in this economy.
