A new global business and public sector coalition – led by the Chief Marketing Officer (CMO) Council, the U.S. Chamber of Commerce and many notable non-profits – announced a milestone initiative to “survey the socially beneficial way” by making donations to causes on behalf of those individuals participating in funded market research programs around the world.
Agency
Boost Mobile select The Vidal Partnership for PR AOR.
Boost Mobile announced the selection of New York-based agency The Vidal Partnership (TVP) as AOR for Boost Hispanic public relations initiatives.
WingLatino rebrands as Wing.
A WPP agency known for its campaigns for clients such as P&G and Goya, the agency is introducing a new name, logo and website to more accurately reflect the growing influence of U.S. Hispanics.
Multitasking at Home: Simultaneous use of Media Grows.
The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike. Consumers are exposed to more viewing options than ever before, while programmers and marketers have to find new ways to break through the clutter and deliver their message.
What is Account Planning?
In 1986 the APG published a booklet written by Sev d’Souza as a definition of account planning. Fifteen years later, with the further evolution of planning, that definition needed updating. Merry Baskin (APG Chair in 1998 and 1999) undertook the task and in 2001 wrote the Millenium edition — which she updated in 2007 to be ready for the 40th anniversary of planning in 2008. Download documents here.
Organizations more focused on Marketing Accountability.
The 2009 ANA/MMA Marketing Accountability Survey, fielded by ‘mktg’, surveyed 95 senior-level marketers in June 2009, following similar studies conducted together since 2005. According to the results, marketers are being forced to do more with less in this economy.
Coca-Cola enhances ‘Destapa La Felicidad’ and reaches out to Multicultural Teens.
Coca-Cola is rolling out new marketing programs to encourage Hispanic consumers to pursue their dreams and connect with multicultural teens. In addition, the Company is offering new packaging options to give them more convenient ways to enjoy their favorite beverage.
Coalition for Innovative Media Measurement launches.
In an effort to promote innovation and explore new, high quality ways to measure audiences across traditional and new media, a group of leading US television content providers, media agencies and advertisers are joining together in an historic initiative to create the Coalition for Innovative Media Measurement (CIMM).
