The flow of immigrants from Mexico to the United States has declined sharply since mid-decade, but there is no evidence of an increase during this period in the number of Mexican-born migrants returning home from the U.S., according to a new analysis by the Pew Hispanic Center of government data from both countries.
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Building your Brand for People of Color: It’s All About Trust!
When it comes to building your breakthrough personal brand as a person of color, trust is the name of the game and although it may sound straightforward, creating a brand centered around trust requires both pro-activity, extra attention and consistent focus.
Affinity for using technology increasingly important in success of Advertising.
Integrated Media Measurement Inc. (IMMI) released data showing that there is a rapidly growing subset of the population who are tech savvy regardless of their age. While it is important for advertisers to know the age of their target audience when planning a campaign, the study suggests that in order to effectively reach consumers advertisers must take into consideration consumers’ affinity for using and embracing technology.
From Hayworth to Cansino: turning the Tides in Latino Movie-Going sensibilities.
Latinos represent an overwhelming 28% of today’s heavy moviegoers…
2010 Census promotional videos win numerous awards.
A series of 2010 Census promotional videos have won several prestigious Telly Awards as well as a Videographer Award of Excellence — awards that honor the best in video production.
Beyond Acculturation.
For nearly a decade, even those most savvy about marketing to U.S. Latinos have applauded the “acculturation” approach to Latino consumer segmentation. Latino marketers have adopted it for its general relevance, especially in certain categories; for its indisputable link to Spanish language usage; and most of all, for the miraculous awareness and consensus it has garnered among marketing and media leaders as a construct they find useful in furthering business decisions.
