Agency

In our daily lives, thanks to GPS, Twitter, Google Latitude and countless other applications, there’s not a moment when we lack a perfect view of where we are, where we’re going and how to get there, not to mention the friends we might meet along the way. Yet in our lives as marketers, our view is quite a bit murkier. Where do we stand in relation to a global economic recovery? Just what “new normal” of consumer attitudes will we be returning to? And once we know where we’re going, what strategies and tactics are going to be most effective to get there? Unfortunately, there’s no GPS for that.

This statistical profile describes the demographic, employment and income characteristics of the Puerto Rican population in the 50 U.S. states and the District of Columbia. The characteristics of Puerto Ricans are contrasted with the characteristics of all Hispanics and the U.S. population overall. The profile uses data from the Census Bureau’s 2007 American Community Survey.

Agency Management solutions help creative agencies and marketing organizations operate in an accountable and efficient manner and manage working relationships by eliminating the element of uncertainty that arises over billing of resources and projects.

Frugal American consumers have jilted their favorite national brands for food, household, health and personal care products but are far more reluctant to switch to store brands on purchases for children and pets, according to the latest research from ICOM, a division of Dallas-based Epsilon Targeting.

Hispanics, especially those who are more recent arrivals, give higher ratings in product surveys than their non-Hispanic counterparts, according to a study designed by Jeffry Savitz, President of Savitz Research Companies and Professor of Marketing Research at the University of North Texas.

Meredith Hispanic Ventures announced the launch of two new video podcast series from Ser Padres and Siempre Mujer, their magazine brands reaching parents and women, respectively. The series – Ser Padres Contigo and Siempre Mujer Extra – represent brand extensions for the Spanish-language titles, which already reach engaged audiences via blogs (mimosblog.com and charlablog.com), Facebook, Twitter and more.

Most professionals have experienced at least one cringe-inducing moment after they’ve hit “send,” a new survey suggests.

The Spanish-language sector increased by 3%, posting gains across every major product category…

The rapid expansion of Hispanics into American suburbs presents sizable opportunities for marketers who understand the rich cultural diversity and purchasing attitudes of this segment, according to the latest Consumer Dynamics study from Acxiom Corporation.

Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 percent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released by research company Nielsen.