The Association of Hispanic Advertising Agencies (AHAA) joined the Media Rating Council (MRC), an industry-funded self-regulatory body that audits and accredits audience rating services.
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Círculo Creativo launches on YouTube.
The Círculo Creativoo (Creative Circle) organization of the US Hispanic Market has launch a YouTube page, where they are requesting that their member and agencies send their commercials and videos to add to the page.
ANA extends deadline for Multicultural Excellence Awards.
The Association of National Advertisers (ANA) has announced an extension to the submission deadline for its Multicultural Excellence Awards. Entries will now be accepted through July 24, and winners will be announced at the ANA’s 11th annual Multicultural Marketing and Diversity Conference taking place October 4-6 in Phoenix, Arizona.
The rise of the digital C-suite.
In developing a sociology of the digital age, much has been made of the emergence of the “digital native” generation—those born during the era of PCs, the Internet, cell phones, iPods, and other digital tools—and how it interacts with information differently than earlier generations.
Hispanics significantly less prepared for Retirement.
Significant differences can be found across race and ethnicity in the way U.S. employees save and invest in their 401(k) plans, according to 401(k) Plans in Living Color: A Study of 401(k) Savings Disparities Across Racial and Ethnic Groups—The Ariel/Hewitt Study.
HispanicAd.com – HAPE Awards 2009.
HispanicAd.com and the Association of Hispanic Advertising Agencies announced the 2009 Hispanic Account Planning Awards (HAPE).
Fifth Third Bank launches Hispanic campaign.
Fifth Third Bank headquartered in Cincinnati, OH, announced this week the launch of its 2009 marketing campaign tailored for the growing Hispanic population. The campaign entitled “Las cosas que hacemos por los sueños”, or “The things we do for dreams”, seeks to expand the Bank’s positioning as a trusted financial partner for Hispanics.
Taking the Measure of Brand Measurement.
Building a better yardstick.
Measurement means different things to different people—but most can agree that in business, measurement is vital to long-term success.
Despite Economy largest retailers remain Power Players.
In spite of economic uncertainties, many of the nation’s largest retailers held onto their coveted spots at the top of the retail ladder last year, according to an annual ranking of retailers by sales. The STORES Top 100 Retailers* ranks retailers by annual revenues as reported in SEC filings, public statements by the companies and estimates based on Planet Retail research.
Auto Industry’s Wild Ride is Getting Smoother
Unprecedented. Unbelievable. Unfathomable. The state of the auto nation is shaky at the moment, but all is not lost.
New Orleans was Nation’s Fastest-Growing City in 2008.
The population of New Orleans grew 8.2 percent in 2008, faster than any other large city in the U.S., according to population estimates released by the U.S. Census Bureau. As of July 1, 2008, the population of New Orleans was 311,853, up from 210,768 in 2006 following Hurricane Katrina but still below the pre-hurricane level of 484,674 based on the 2000 Census.
Census Bureau – Nation’s Spending Habits.
In July 2009, U.S. Census Bureau field representatives will collect information about how much Americans spend for groceries, clothing, transportation, housing, health care and other items from a sample of households across the country.
