More than 80 percent of Puerto Rican respondents say mobile communications technology such as smartphones and laptops have boosted personal productivity and, for many, have transformed their work-life balance, according to the latest findings from an international workplace survey.
Agency
Nielsen launches Online Audience Measurement Panel in U.S.
The Nielsen Company announced the launch of a panel and platform for measuring Internet audiences. The new panel increases Nielsen’s measurement of Web sites from 3,000 to more than 30,000, provides better representation of Hispanics, teens, and cell phone-only households, and improves coverage of multiple personal computers in households.
The Latino health issue that no one is talking about.
This week we have Dr. Margarita Alegria, Ph.D. , she is the Director of the Center for Multicultural Mental Health Research at Cambridge Health Alliance, and a full professor in the Department of Psychiatry at Harvard Medical School. She is also the first and only tenured Latina professor at Harvard University. We spoke with her about mental health issues, trends, challenges, and disparities in service delivery among the Hispanic population. To listen to podcast CLICK above.
2009 Marketers’ Survey.
In our daily lives, thanks to GPS, Twitter, Google Latitude and countless other applications, there’s not a moment when we lack a perfect view of where we are, where we’re going and how to get there, not to mention the friends we might meet along the way. Yet in our lives as marketers, our view is quite a bit murkier. Where do we stand in relation to a global economic recovery? Just what “new normal” of consumer attitudes will we be returning to? And once we know where we’re going, what strategies and tactics are going to be most effective to get there? Unfortunately, there’s no GPS for that.
Puerto Ricans in the United States.
This statistical profile describes the demographic, employment and income characteristics of the Puerto Rican population in the 50 U.S. states and the District of Columbia. The characteristics of Puerto Ricans are contrasted with the characteristics of all Hispanics and the U.S. population overall. The profile uses data from the Census Bureau’s 2007 American Community Survey.
Agency Management System.
Agency Management solutions help creative agencies and marketing organizations operate in an accountable and efficient manner and manage working relationships by eliminating the element of uncertainty that arises over billing of resources and projects.
Brand Switching Trend: Less Risk Means More Switch.
Frugal American consumers have jilted their favorite national brands for food, household, health and personal care products but are far more reluctant to switch to store brands on purchases for children and pets, according to the latest research from ICOM, a division of Dallas-based Epsilon Targeting.
US Hispanics rate products significantly higher than Non-Hispanics based on Culture Alone.
Hispanics, especially those who are more recent arrivals, give higher ratings in product surveys than their non-Hispanic counterparts, according to a study designed by Jeffry Savitz, President of Savitz Research Companies and Professor of Marketing Research at the University of North Texas.
Ser Padres & Siempre Mujer launch iTunes video podcast series.
Meredith Hispanic Ventures announced the launch of two new video podcast series from Ser Padres and Siempre Mujer, their magazine brands reaching parents and women, respectively. The series – Ser Padres Contigo and Siempre Mujer Extra – represent brand extensions for the Spanish-language titles, which already reach engaged audiences via blogs (mimosblog.com and charlablog.com), Facebook, Twitter and more.
Worst E-Mail mistakes made on the Job.
Most professionals have experienced at least one cringe-inducing moment after they’ve hit “send,” a new survey suggests.
