The Spanish-language sector increased by 3%, posting gains across every major product category…
Agency
Getting Into the Market Share Race With the Emerging Hispburbanite Market
The rapid expansion of Hispanics into American suburbs presents sizable opportunities for marketers who understand the rich cultural diversity and purchasing attitudes of this segment, according to the latest Consumer Dynamics study from Acxiom Corporation.
Global Adspend down 7% In 1st Quarter 2009.
Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 percent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released by research company Nielsen.
Association of Hispanic Advertising Agencies joins Media Rating Council.
The Association of Hispanic Advertising Agencies (AHAA) joined the Media Rating Council (MRC), an industry-funded self-regulatory body that audits and accredits audience rating services.
Círculo Creativo launches on YouTube.
The Círculo Creativoo (Creative Circle) organization of the US Hispanic Market has launch a YouTube page, where they are requesting that their member and agencies send their commercials and videos to add to the page.
ANA extends deadline for Multicultural Excellence Awards.
The Association of National Advertisers (ANA) has announced an extension to the submission deadline for its Multicultural Excellence Awards. Entries will now be accepted through July 24, and winners will be announced at the ANA’s 11th annual Multicultural Marketing and Diversity Conference taking place October 4-6 in Phoenix, Arizona.
The rise of the digital C-suite.
In developing a sociology of the digital age, much has been made of the emergence of the “digital native” generation—those born during the era of PCs, the Internet, cell phones, iPods, and other digital tools—and how it interacts with information differently than earlier generations.
Hispanics significantly less prepared for Retirement.
Significant differences can be found across race and ethnicity in the way U.S. employees save and invest in their 401(k) plans, according to 401(k) Plans in Living Color: A Study of 401(k) Savings Disparities Across Racial and Ethnic Groups—The Ariel/Hewitt Study.
HispanicAd.com – HAPE Awards 2009.
HispanicAd.com and the Association of Hispanic Advertising Agencies announced the 2009 Hispanic Account Planning Awards (HAPE).
Fifth Third Bank launches Hispanic campaign.
Fifth Third Bank headquartered in Cincinnati, OH, announced this week the launch of its 2009 marketing campaign tailored for the growing Hispanic population. The campaign entitled “Las cosas que hacemos por los sueños”, or “The things we do for dreams”, seeks to expand the Bank’s positioning as a trusted financial partner for Hispanics.
Taking the Measure of Brand Measurement.
Building a better yardstick.
Measurement means different things to different people—but most can agree that in business, measurement is vital to long-term success.
Despite Economy largest retailers remain Power Players.
In spite of economic uncertainties, many of the nation’s largest retailers held onto their coveted spots at the top of the retail ladder last year, according to an annual ranking of retailers by sales. The STORES Top 100 Retailers* ranks retailers by annual revenues as reported in SEC filings, public statements by the companies and estimates based on Planet Retail research.
