Agency

The vox collective and The 85% Niche, a strategic business and marketing consultancy led by renowned women’s marketing expert Miriam Muléy, announced a joint initiative to help brands address the untapped business opportunity among all women of colors-Latina, Black, and Asian, both in and outside the United States. The initiative will gather talent from both entities as well as consultants with specific area expertise in women’s marketing, specific cultural markets, and various industries.

Interactive advertising is responsible for $300 billion of economic activity in the U.S., according to a new study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1% of the total U.S. gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not exist two decades ago, and another 1.9 million people work to support those with directly Internet-related jobs. A total of 3.1 million Americans are employed thanks to the interactive ecosystem. These are the key findings of the first-ever research to analyze the economic importance, as well as the social benefits, of the Internet.

Search is first.

What is the best way to generate sales online?

While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search.

The ADCOLOR Industry Coalition announced that Hispanic media mogul Cristina Saralegui as the 2009 ADCOLOR Awards All-Star Honoree. Each year, the ADCOLOR Awards celebrates outstanding achievements by diverse professionals in advertising, marketing and media. Past “All-Star Honorees” include Russell Simmons of RUSH World Synergies and Earvin “Magic” Johnson, Jr. of Magic Johnson Enterprises. This year’s ADCOLOR Awards will be hosted by CNN’s Soledad O’Brien and will take place on Sunday, October 4 at the Arizona Biltmore Resort & Spa in Phoenix.