Agency

A new report from the Junior Achievement Innovation Initiative (JAII) and Gallup shows that employers (those responsible for hiring decisions) and employees alike believe that America’s workforce needs to become more “entrepreneurial” in order for the country to remain competitive in the global marketplace and that K-12 classrooms are the place to start teaching entrepreneurship.

AHAA just launched 10 podcasts of high-impact conference sessions over the past year. It’s a roundup of favorites featuring impressive speakers and relevant content from previous AHAA conferences that you’ll want to listen to again and again.

With the digital television transition only two days away, the Federal Communications Commission wants consumers to know that digital television (DTV) is much more than just a technical formality. The transition will usher in advanced broadcasting technology that will transform consumers’ television viewing experiences.

GlobalHue announced that Robert Fitzgerald will join the company as Executive Vice President – Media Director, replacing Tracy Decker, who recently left the agency.

Just read Nancy Hill’s op-ed piece titled ‘Fair Play’ in P&C magazine. Ms. Hill is the President & CEO of the American Association of Advertising Agencies (4A’s), where she portrays herself as empathetic and a Hispanic market expert due to her tenure a Lowe’s Hispanic shop LOLA.

I do not think LOLA did much, I am still trying to remember their launch and what they worked on.

A yes, she also does some Peace Corps type stuff in Ecuador, where she practices her Spanish. ¿Y esto la hace una experta en Hispanic Marketing?

Her point in the op-ed piece is that Hispanic ad agencies cannot complain about not getting the business when they pitch either Hispanic or mainstream business if they themselves do not evolve to be a “More Mainstream” and to stop marginalizing ourselves as Hispanic Ad Agencies. To read El Blog CLICK above.

Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in the new year.

Older Hispanic workers can play a dynamic role in helping solve long-term challenges for many employers, as the traditional labor pool of workers ages 25-54 stagnates, according to a new AARP report.

That is a key finding of the AARP study that focuses on the so-called “invisible” Boomers – Hispanics – as a growing segment of the U.S. workforce. Despite their growing importance, there has been little public and media attention given so far to older Hispanics.