The word “destination” has a double meaning in Spanish – it can describe a travel destination or your future. For Southwest Airlines, destination is more than just a word, it is the friend who is watching out for you, your business, and never lets you miss an opportunity. In the spirit of this innovative concept, Southwest Airlines launched today “Mr. Destination,” its summer Hispanic ad campaign that will be featured on television, radio and online.
Agency
U.S. Ad Spending fell 12% in Q1 2009.
The Nielsen Company reported today that U.S. advertising for the first quarter 2009 was down 12% compared to the first quarter 2008. Preliminary figures show that U.S. ad expenditures declined $3.8 billion to a total spend of $27.9 billion in the first quarter.
Ethnic Media expand audience to reach 57 Million Blacks, Latinos & Asians.
Over the last four years, the ethnic media have picked up 8 million new readers, viewers and listeners, and now regularly reach 57 million people in the U.S., according to a poll released by New America Media (NAM). The increase comes as mainstream media, especially metropolitan daily newspapers, struggle to keep their audiences.
LasikPlus Centers of America selects ViVa Partnership.
LasikPlus, a provider of laser vision correction services with over 75 locations in the United States, has selected ViVA Partnership for a ‘360-degree’ program to reach Hispanic consumers. Included in ViVA’s extensive scope of responsibilities are TV, radio, print, and a comprehensive program for ‘operational readiness’.
Hollywood Online Ad Spending.
Movietown meets “Mad Ave.”
Movie studio advertising spending is going up and going online.
Suarez departs McDonald’s.
Tony Suarez, VP of Multicultural Marketing for the last 3 years at fast food giant McDonald’s is out.
Hispanic Consumers’ reaction to today’s recession.
Univision Communications Inc. and Experian Simmons unveiled the latest data revealing consumers’ reaction to today’s economic climate from a total market and Hispanic consumer perspective. With custom week-by-week data from Experian Simmons, marketers for the first time are able to take an in-depth look at real time information that allows for a better understanding of the impact on consumers.
Mesimex Productions commercial will air in the ‘Super Bowl’ of Horse Races.
Alex Isidoro, the Mexican-American up and coming director, recently finished filming his first TV commercial for the general market of the US, which is scheduled to launch nationally on ABC.
Fight or Flight: Hispanic Migration during the Recession.
Over the years, a strong, stable economy has attracted a large number of Hispanics to migrate to the United States. With the economy in recession, some hypothesized that Hispanics would grow frustrated and return home. Despite the downturn, Hispanics are not leaving the U.S.; it is clear they are in the United States for more than economic reasons and have found ways to weather the storm and see the economy recover.
