Global advertising spending in measured media is expected to drop 5.5 percent to $417 billion in 2009 with a mild recovery expected in 2010 when the decline should ease to 1.4 percent or $411 billion, according to the latest 70-country forecast report from GroupM.
Agency
Consumer Defection dilemma facing Packaged Goods Industry.
Consumer loyalty and defection has always occurred; however, the historic unknown has been the degree of occurrence.
Looking at Hispanic Behavior Online
Marketers need to start paying attention to the opinion leaders, the people driving innovation. They’re young and Hispanic.
Teens more ‘Normal’ than you think regarding Media Usage.
It’s 2009: Do you know where your kids are?
SABEResPODER selects Casanova Pendrill as its branding agency.
SABEResPODER selected Casanova Pendrill as its first branding agency after a two-month agency search.
Is America running on McCafe?
During these challenging economic times, no, especially during these trying times it’s always nice to be able to point to moments of brilliance. When it comes to marketing McDonald’s has set the standard. While most marketers continue their obsession with letting media planners and creative directors dictate their marketing strategies, the Golden Arches continues to operate like it has enshrined the Four P’s.
Published by Manny Gonzalez. To read El Blog CLICK above.
Looking into the Future of Digital Marketing.
The Future of Digital Marketing conference, presented by Econsultancy, is an annual fixture on the London marketing calendar. This year’s gathering again boasted a number of stimulating presentations, as well as heated discussion.
