Attacking from different angles.
Worldwide, marketers are engaging in synchronized campaigns across media channels, including TV, mobile and online.
Agency
Latinos, Blacks, and the Home Mortgage Foreclosure Crisis.
The William C. Velasquez Institute (WCVI) released its latest White Paper, focusing on the current Home Mortgage Foreclosure Crisis.
Hormel Foods and Herdez Del Fuerte announce launch of MegaMex Foods.
Hormel Foods and Herdez Del Fuerte, S.A. de C.V. announced a definitive agreement to create MegaMex Foods, a 50/50 joint venture to market Mexican foods in the United States.
Age and Sex in the United States: 2007 and 2008
A series of detailed tables with data on a wide range of demographic and socioeconomic characteristics by five-year age groups and sex.
ROI Measurement a Must.
The need for measurement and analytics is growing in importance.
Entrepreneurship and innovation key to the global economic recovery.
Ernst & Young LLP released a report during the Detroit Economic Club’s National Summit that highlights the vital importance of entrepreneurship and innovation in today’s economy. At a time when business leaders are struggling to balance short-term survival with long-term demand for growth, innovation and an entrepreneurial mindset is essential.
Structural not cyclical change for global Entertainment & Media industry.
Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. Though the current economic downturn has, without doubt, impacted virtually every sector of the E&M marketplace it has also accelerated and intensified the digital migration among both providers and consumers of content.
