Agency

Hispanic Marketing blogger Laura Martinez brought to our attention that he Grammy-winning Norteno music group Los Tigres Del Norte talked about the recording industry, staying in touch with their audience, and how they find material for their songs with an audience at the Stanford Graduate School of Business April 19 before bowing to popular demand and singing a couple of songs. The San Jose, Ca., group, whose concerts regularly packs stadiums in Latin America, appeared at the invitation of MBA students who had taken part in a study trip to Mexico in March.

d expósito & Partners, LLC and Novartis Consumer Health, Inc. (formerly a client of CMS Partners, a company that was acquired by d expósito & Partners, LLC) have parted ways.

VPE Public Relations launched commUNITY, its Latino Social Media specialty area to broaden clients’ online Hispanic marketing platforms.

The U.S. Census Bureau released national population estimates showing that our nation is becoming older and more racially and ethnically diverse. The estimates found that nearly half (47 percent) of the nation’s children younger than five were a minority in 2008, with 25 percent being Hispanic. For all children under 18, 44 percent were a minority and 22 percent were Hispanic.

TeatroStageFest unveiled this week a new advertising and marketing campaign in support of its third edition taking place June 15-28th. The campaign entitled “expect the unexpected” leverages humor and speaks to the diverse categories of productions at this NY-based festival, the cultural background of pieces and performers, as well as the overall engaging nature of the works showcased.

7UP invites consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP “7 Dias de Sevenisima” contest, running May 18 through August 2 nationwide. “Sevenisima” is a call to celebrate the flavorful moments experienced through a “natural,” real lifestyle.