Agency

7UP invites consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP “7 Dias de Sevenisima” contest, running May 18 through August 2 nationwide. “Sevenisima” is a call to celebrate the flavorful moments experienced through a “natural,” real lifestyle.

While the current economy has marketers working overtime to appeal to budget-conscious consumers, it’s just the beginning of changes to come, according to new projections from The Nielsen Company. Nielsen’s research shows that significant demographic and economic shifts over the next 10+ years will dramatically reshape the growth and decline of consumer packaged goods (CPG) products in the future.

Orange County, Fla., the nation’s 35th most populous county, is one of six counties to have become majority-minority between 2007 and 2008, according to state and county population estimates by age, sex, race and Hispanic origin released by the U.S. Census Bureau.

Advertisers have created a hyper cynical marketplace, where the audience for whatever you sell has lost faith in what is being said. The Web with its emphasis on content gives advertisers an opportunity to redeem themselves and to deliver meaningful information to audiences.

The ongoing recession has had different impacts on different age groups in America. Adults 65 and older — most of whom have already retired and downsized their lifestyles — have escaped its full fury. Adults in late middle age (50 to 64) have seen their nest eggs shrink the most and their anxieties about retirement swell the most. Younger adults (ages 18-49) have taken the worst lumps in the job market but remain relatively upbeat about their financial future.

The Chief Marketing Officer (CMO) Council has launched a new authority leadership campaign, sponsored by Ricoh/IBM InfoPrint Solutions, to evaluate the degree to which loyalty and rewards program investments are contributing to business performance in today’s recessionary environment.

Out of sight doesn’t necessarily mean out of mind for vacationing executives, a new survey shows. Sixty-one percent of marketing and advertising executives polled recently said they check in with work at least once a day while on break.

Omnicom just added procurement officers to their media buying division. We looked for some notes on the web and found the following in the HP Communities blog below. Interesting.

Does Media Strategy and Buying Belong in Procurement?

By Scott Berg – Procurement Media Strategy HP Hewlett Packard Media Planning (2007)