Nobox Marketing Group has captured the Internet industry’s most prestigious global award – a Webby.
Agency
Trujillo departs Mindshare.
Halim Trujillo has departed his post as the Managing Director of Multicultural efforts at Mindshare in Chicago. He joined Mindshare at the beginning of 2007.
Industry insiders speculate he will be looking to continue his career in the US Hispanic and Multicultural marketplace.
AeroMexico selects PACO Communications as USA AOR.
PACO Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences.
Through Boom and Bust Minorities, Immigrants and Homeownership.
The boom-and-bust cycle in the U.S. housing market over the past decade and a half has generated greater gains and larger losses for minority groups than it has for whites, according to an analysis of housing, economic and demographic data by the Pew Hispanic Center, a project of the Pew Research Center.
58% of Global Corporate Communications Officers now report to CEO.
In a time of unprecedented economic volatility, global corporate communications executives have actually seen their “stock” rise over the past 12 months. In The Rising CCO, an annual survey conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick with KRC Research, 58% of global
chief communications officers(1) (CCOs) surveyed report to the CEO, compared to 48% a year ago. Not only do more CCOs call the CEO their boss, but 40% of CCOs consider the CEO to be their biggest ally in the organization.
Luxury Brands: How to maneuver through this moment of Austerity.
Luxury brands should work harder to address permanence-related drivers and begin to make customers feel more comfortable with indulgences, big or small, because neither the brands nor their customers are a shallow as many previously thought.
Innovation crucial to Recovery and U.S. Competitiveness.
Innovation is critical to economic recovery and future U.S. competitiveness, and the focus on short-term cost-cutting risks deflecting attention from this crucial economic priority, The Conference Board reported.
ANA Introduces new Radio Category for Annual Multicultural Excellence Awards.
The Association of National Advertisers (ANA) is now accepting entries for its annual Multicultural Excellence Awards. The Awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between May 2008 and April 2009. This year’s awards will feature a new category highlighting exceptional work in radio advertising.
