Lopez Negrete Communications has been awarded the Gold 2009 Advertising Research Foundation (ARF) Ogilvy Award for Excellence in Advertising Research. The agency won on behalf of its “Hacia Adelante” (Moving Forward) campaign for Bank of America in the Multicultural Category of Banking and Insurance. The ARF introduced the addition of a Multicultural Category this year to the Ogilvy Awards.
Agency
Creative Civilization dominates PRSA Del Oro Awards.
The Public Relations Society of America (PRSA) San Antonio Chapter will recognize Creative Civilization – An Aguilar/Girard Agency at the Seventh Annual PRSA Del Oro Awards.
Tecate Light speaks to ‘Para los que quieren más’.
Tecate Light launched its second dual-language advertising campaign under the tag line “ or “For those who want more.” The two distinct Spanish- and English-language executions will connect with Mexicans and Mexican-Americans living in Ariz., Calif., Colo., Ill., N.M., Nev., Okla., and Texas.
Euro RSCG Worldwide unveils how Consumers Define ‘Value’ in 2009 and Beyond.
The Value Study is based on a quantitative survey of hundreds of consumers in the United States, United Kingdom and France, a semiotic analysis of marketing codes, and shop-a-long ethnographies to uncover true emerging codes and trends shaping how value is being defined today and tomorrow.
UAlbany Tracking Poll: half of Latinos in New York are for Gay Marriage or Civil Unions.
Half of Latinos in New York State are for gay marriage or civil unions, according to a newly established poll by the University at Albany’s New York Latino Research and Resources Network (NYLARNet) consortium, while only 18 percent of the state’s Latino’s self-identify as “liberal.”
Survey: 27% of Marketers Suck.
A recent survey conducted by the Committee to Determine the Intelligence of Marketers (CDIM), an independent think-tank in Princeton NJ, recently found that ………
Predicting the Future: Hispanics in the 2010 Census.
Now that 2009 is before us, predictions for the future of Hispanics in the U.S. can look forward to 2010. Overall, the Hispanic lifeline is long and the outlook is good. However, what we think we know is changing. Call it the effects of a new era: the 2010 Census will bring about demographic revolution. Our prediction? Traditional stereotypes will be shattered as a new generation takes hold and the Hispanic household gets a makeover. By: Kelly Ravestijn, Dieste Inc.
