lo Especial will debut new creative as part of a two-pronged advertising campaign in 2009. The beer will look to build upon its growth in the general market with new :15 spots to support the beer’s first-ever online campaign, while new Spanish-language TV and radio spots will debut as part of the Hispanic campaign.
Agency
Bird launches RedBean Society.
Redbean Society has been established by Jackie Bird and De La Cruz, Delaware, Inc., a subsidiary of De La Cruz & Asociados of Puerto Rico.
TNS: ad expenditures down 4.1% in 2008 – Hispanic flat to up!
Total advertising expenditures declined 4.1 percent in 2008 to $141.7 billion as compared to 2007, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2008 plunged 9.2 percent against the same period in 2007.
Diversity Makeover.
As the debate continues over multicultural advertising, the recession and even the swine flu, Freydell+Torres Diversity is getting a makeover. Please give Carlos and Humberto a hand with their diversity makeover. It’s quick and fun. Simply click on the link below. Enjoy!
‘Siempre Unidos’ to Air Across Estrella TV Stations & LBI Radio Stations .
Liberman Broadcasting, Inc. (LBI Media)announced that it will hold a four-hour telethon to aid Mexican victims of the Swine Flu epidemic and educate viewers and listeners about the disease on Friday, May 1. LBI’s telethon, titled “Siempre Unidos” (“Always United”), will be televised live exclusively by LBI’s top-rated Estrella TV stations and will be produced at its Empire-Burbank Studios production facility located at 1845 Empire Avenue in Burbank, California.
Gender, brand loyalty and economic recession influence Teen & Young Adult Consumer Behavior.
Euro RSCG Discovery, the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide, announced a new study of teen and young adult consumers, ages 13 to 21, found that consumer behavior among females in this age group has shifted more than that of males in the economic recession. The study also found brand loyalty is increasingly important among this age group, as a majority of teenagers and young adults (73%) shop at a set group of stores.
Reputation of Corporate America Is ‘Not Good’ or ‘Terrible’.
Three quarters of the American public believe that the economic crisis has worsened their overall view of the reputation of companies
Razzetti named President of GlobalHue Latino.
GlobalHue Latino has announced Gustavo Razzetti as its new President. Though based in New York, Razzetti will lead all Hispanic efforts for GlobalHue Latino across the nation, including its Detroit and Los Angeles locations.
