Online engagement by Internet users is deepening, according to a new report on the online landscape released by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories.
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Consumers’ high hopes for a High Tech Future.
When it comes to many of the challenges the U.S. faces today, whether it is a stalled automobile industry, an ailing education system or expensive medical costs, a majority of consumers believe advanced technology could be the answer. Consumers are looking to technology to improve their lives and want very practical applications to solve their current problems.
Companies falling short in Digital Marketing say Corporate CMOs.
Citing a disconnect between their own personal capabilities and how the companies they work for are performing in the digital marketing arena, nearly 75% of respondents describe themselves personally as “at the cutting edge” or “right where they should be,” while 60% believe that their companies are “behind the curve.”
Kaiser Permanente spread Health with new ads.
Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki”, reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s dedication to helping its members achieve total health.
Model of an Engagement-Based Agency?
I have made no secret of my love affair with engagements as a baseline metric for digital media. Over the past two months I have written that “I’m Sold On Engagement” and that I firmly believe “Engagements Will Be The Internet’s 30-Second Spot.” In both columns I argue that in order for marketers and agencies to achieve both scale and a method of marketing that is truly native to the social media landscape, they should be focused on engagements.
Aetna Health Insurance selects Republica as Hispanic agency.
According to industry insiders Miami-based Republica has been selected by Hartford-based Aetna Health Insurance to handle Hispanic marketing initiatives.
The 3rd Annual ADCOLOR Awards nominations due July 17, 2009.
The ADCOLOR Awards – the marketing, advertising and media industries’ premier celebration of diverse talent – will return for its third year on Sunday, October 4 at the Arizona Biltmore Resort & Spa in Phoenix. Hosted by award-winning CNN reporter Soledad O’Brien, the ADCOLOR Awards will honor dozens of communications professionals and their unique accomplishments.
Is the word Multicultural a real marketing term or a sales strategy for the few?
The term Multicultural was created to lump the marketing to African Americans, Asians, Hispanics and the Gay, Lesbian, Bisexual, Transexual (GLBT) market all into one cozy, neat, and siloed bucket by mainstream advertisers. Or the Multicultural Bucket.
There a more differences between the above mention demographic groups than there are similarities, so to throwing them into one bucket seems absurd.
Published by Gene Bryan – HispanicAd.com. To read El Blog CLICK above.
Linda De Jesús-Cutler resigns post as President of GlobalHue Latino.
Linda De Jesús-Cutler announced today her decision to leave her post as President of GlobalHue Latino.
Prior to GlobalHue Latino she was President and COO of The Bravo Group (a Young & Rubicam Brands & WPP company) and has been recognized for her contributions to the advancement of national and international brands.
