How to kill a great idea.
Agency
Marketers face Internal & External challenges integrating Traditional & Digital Media.
Previous industry research indicated that marketers and agencies struggled to integrate marketing, particularly across the broad array of new and emerging media.
How much Ads Cost.
Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008.
Puerto Rico will be represented at the 2010 Miss America Pageant.
For the first time since 1961, Miss Puerto Rico will be competing in the Miss America Pageant in January 2010.
Latinas are not achievers.
I’m sorry, but it appears that this is the message that the New York Women in Communications (NYWIC) is sending with their 2009 Matrix Awards luncheon on April 27 in New York City. There are no Latinas being honored. Oh yeah, and while I’m at it, there apparently are no Asian women worthy of recognition either. Look, I’m not suggesting that every awards program has to reflect a United Nations summit but puh-leeze, this is New York! Have the folks at NYWIC ever heard of Rosanna Rosado or Chiqui Cartagena or Soledad O’Brien?
Published by Manny Gonzalez. To read El Blog CLICK above.
Global Consumer Confidence Hits New Low.
Global consumer confidence has reached an all-time low, according to the Nielsen Global Consumer Confidence Index. Thrifty habits being formed during the downturn will carry over into the recovery.
Sales & Marketing Executives of Puerto Rico to expand CMO Council presence in the Caribbean.
Puerto Rico’s Sales & Marketing Executives Association (SME) announced a regional partnership with the Chief Marketing Officer (CMO) Council, an organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.
Economic Scorecard: Global Consumer Declines Bottoming Out.
Global declines in consumer activity appear to be moderating or hitting bottom, according to the new edition of the Nielsen Economic Current, which is based on the company’s key consumer trend data as well economic data to create a concise indicator of consumer behavior.
Mazzanti to spearhead marketing activities for starMedia in LatAM & the US.
starMedia announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti joins starMedia from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.
What Latinas Want study.
The study combined quantitative and qualitative methodologies to explore the attitudes and opinions of U.S. Latinas with regard to life choices, finance, health, beauty and technology.
