The U.S. Census Bureau released national population estimates showing that our nation is becoming older and more racially and ethnically diverse. The estimates found that nearly half (47 percent) of the nation’s children younger than five were a minority in 2008, with 25 percent being Hispanic. For all children under 18, 44 percent were a minority and 22 percent were Hispanic.
Agency
TeatroStageFest unveils advertising campaign via The Vox Collective.
TeatroStageFest unveiled this week a new advertising and marketing campaign in support of its third edition taking place June 15-28th. The campaign entitled “expect the unexpected” leverages humor and speaks to the diverse categories of productions at this NY-based festival, the cultural background of pieces and performers, as well as the overall engaging nature of the works showcased.
7UP celebrates the ‘7 Dias de Sevenisima’ campaign.
7UP invites consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP “7 Dias de Sevenisima” contest, running May 18 through August 2 nationwide. “Sevenisima” is a call to celebrate the flavorful moments experienced through a “natural,” real lifestyle.
Who Loves Ad Networks?
Not a match made in heaven.
Ad networks serve as brokers between Website publishers and advertisers, and the benefits for both can be significant.
MasterCard launches Hispanic Integrated Marketing Campaign.
s part of its ongoing efforts to educate consumers about the value of its myriad of payment products, MasterCard released a new 30-second Spanish language commercial entitled “Quebradita.”
Advertising’s most important Word.
Advertisers have created a hyper cynical marketplace, where the audience for whatever you sell has lost faith in what is being said. The Web with its emphasis on content gives advertisers an opportunity to redeem themselves and to deliver meaningful information to audiences.
Not Your Grandfather’s Recession — literally different ages & different downturns.
The ongoing recession has had different impacts on different age groups in America. Adults 65 and older — most of whom have already retired and downsized their lifestyles — have escaped its full fury. Adults in late middle age (50 to 64) have seen their nest eggs shrink the most and their anxieties about retirement swell the most. Younger adults (ages 18-49) have taken the worst lumps in the job market but remain relatively upbeat about their financial future.
