Agency

The Chief Marketing Officer (CMO) Council has launched a new authority leadership campaign, sponsored by Ricoh/IBM InfoPrint Solutions, to evaluate the degree to which loyalty and rewards program investments are contributing to business performance in today’s recessionary environment.

While the current economy has marketers working overtime to appeal to budget-conscious consumers, it’s just the beginning of changes to come, according to new projections from The Nielsen Company. Nielsen’s research shows that significant demographic and economic shifts over the next 10+ years will dramatically reshape the growth and decline of consumer packaged goods (CPG) products in the future.

Orange County, Fla., the nation’s 35th most populous county, is one of six counties to have become majority-minority between 2007 and 2008, according to state and county population estimates by age, sex, race and Hispanic origin released by the U.S. Census Bureau.

Omnicom just added procurement officers to their media buying division. We looked for some notes on the web and found the following in the HP Communities blog below. Interesting.

Does Media Strategy and Buying Belong in Procurement?

By Scott Berg – Procurement Media Strategy HP Hewlett Packard Media Planning (2007)

Out of sight doesn’t necessarily mean out of mind for vacationing executives, a new survey shows. Sixty-one percent of marketing and advertising executives polled recently said they check in with work at least once a day while on break.

Nobox Marketing Group has captured the Internet industry’s most prestigious global award – a Webby.

Halim Trujillo has departed his post as the Managing Director of Multicultural efforts at Mindshare in Chicago. He joined Mindshare at the beginning of 2007.

Industry insiders speculate he will be looking to continue his career in the US Hispanic and Multicultural marketplace.