Agency

The boom-and-bust cycle in the U.S. housing market over the past decade and a half has generated greater gains and larger losses for minority groups than it has for whites, according to an analysis of housing, economic and demographic data by the Pew Hispanic Center, a project of the Pew Research Center.

In a time of unprecedented economic volatility, global corporate communications executives have actually seen their “stock” rise over the past 12 months. In The Rising CCO, an annual survey conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick with KRC Research, 58% of global
chief communications officers(1) (CCOs) surveyed report to the CEO, compared to 48% a year ago. Not only do more CCOs call the CEO their boss, but 40% of CCOs consider the CEO to be their biggest ally in the organization.

Luxury brands should work harder to address permanence-related drivers and begin to make customers feel more comfortable with indulgences, big or small, because neither the brands nor their customers are a shallow as many previously thought.

Innovation is critical to economic recovery and future U.S. competitiveness, and the focus on short-term cost-cutting risks deflecting attention from this crucial economic priority, The Conference Board reported.

The Association of National Advertisers (ANA) is now accepting entries for its annual Multicultural Excellence Awards. The Awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between May 2008 and April 2009. This year’s awards will feature a new category highlighting exceptional work in radio advertising.

Lopez Negrete Communications has been awarded the Gold 2009 Advertising Research Foundation (ARF) Ogilvy Award for Excellence in Advertising Research. The agency won on behalf of its “Hacia Adelante” (Moving Forward) campaign for Bank of America in the Multicultural Category of Banking and Insurance. The ARF introduced the addition of a Multicultural Category this year to the Ogilvy Awards.

The Public Relations Society of America (PRSA) San Antonio Chapter will recognize Creative Civilization – An Aguilar/Girard Agency at the Seventh Annual PRSA Del Oro Awards.

Tecate Light launched its second dual-language advertising campaign under the tag line “ or “For those who want more.” The two distinct Spanish- and English-language executions will connect with Mexicans and Mexican-Americans living in Ariz., Calif., Colo., Ill., N.M., Nev., Okla., and Texas.