Omnicom just added procurement officers to their media buying division. We looked for some notes on the web and found the following in the HP Communities blog below. Interesting.
Does Media Strategy and Buying Belong in Procurement?
By Scott Berg – Procurement Media Strategy HP Hewlett Packard Media Planning (2007)
Out of sight doesn’t necessarily mean out of mind for vacationing executives, a new survey shows. Sixty-one percent of marketing and advertising executives polled recently said they check in with work at least once a day while on break.
Nobox Marketing Group has captured the Internet industry’s most prestigious global award – a Webby.
Halim Trujillo has departed his post as the Managing Director of Multicultural efforts at Mindshare in Chicago. He joined Mindshare at the beginning of 2007.
Industry insiders speculate he will be looking to continue his career in the US Hispanic and Multicultural marketplace.
PACO Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences.
The boom-and-bust cycle in the U.S. housing market over the past decade and a half has generated greater gains and larger losses for minority groups than it has for whites, according to an analysis of housing, economic and demographic data by the Pew Hispanic Center, a project of the Pew Research Center.
In a time of unprecedented economic volatility, global corporate communications executives have actually seen their “stock” rise over the past 12 months. In The Rising CCO, an annual survey conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick with KRC Research, 58% of global
chief communications officers(1) (CCOs) surveyed report to the CEO, compared to 48% a year ago. Not only do more CCOs call the CEO their boss, but 40% of CCOs consider the CEO to be their biggest ally in the organization.
