As the debate continues over multicultural advertising, the recession and even the swine flu, Freydell+Torres Diversity is getting a makeover. Please give Carlos and Humberto a hand with their diversity makeover. It’s quick and fun. Simply click on the link below. Enjoy!
Agency
‘Siempre Unidos’ to Air Across Estrella TV Stations & LBI Radio Stations .
Liberman Broadcasting, Inc. (LBI Media)announced that it will hold a four-hour telethon to aid Mexican victims of the Swine Flu epidemic and educate viewers and listeners about the disease on Friday, May 1. LBI’s telethon, titled “Siempre Unidos” (“Always United”), will be televised live exclusively by LBI’s top-rated Estrella TV stations and will be produced at its Empire-Burbank Studios production facility located at 1845 Empire Avenue in Burbank, California.
Gender, brand loyalty and economic recession influence Teen & Young Adult Consumer Behavior.
Euro RSCG Discovery, the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide, announced a new study of teen and young adult consumers, ages 13 to 21, found that consumer behavior among females in this age group has shifted more than that of males in the economic recession. The study also found brand loyalty is increasingly important among this age group, as a majority of teenagers and young adults (73%) shop at a set group of stores.
Reputation of Corporate America Is ‘Not Good’ or ‘Terrible’.
Three quarters of the American public believe that the economic crisis has worsened their overall view of the reputation of companies
Razzetti named President of GlobalHue Latino.
GlobalHue Latino has announced Gustavo Razzetti as its new President. Though based in New York, Razzetti will lead all Hispanic efforts for GlobalHue Latino across the nation, including its Detroit and Los Angeles locations.
Online engagement deepens as social media and video sites reshape.
Online engagement by Internet users is deepening, according to a new report on the online landscape released by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories.
Consumers’ high hopes for a High Tech Future.
When it comes to many of the challenges the U.S. faces today, whether it is a stalled automobile industry, an ailing education system or expensive medical costs, a majority of consumers believe advanced technology could be the answer. Consumers are looking to technology to improve their lives and want very practical applications to solve their current problems.
Companies falling short in Digital Marketing say Corporate CMOs.
Citing a disconnect between their own personal capabilities and how the companies they work for are performing in the digital marketing arena, nearly 75% of respondents describe themselves personally as “at the cutting edge” or “right where they should be,” while 60% believe that their companies are “behind the curve.”
Kaiser Permanente spread Health with new ads.
Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki”, reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s dedication to helping its members achieve total health.
Model of an Engagement-Based Agency?
I have made no secret of my love affair with engagements as a baseline metric for digital media. Over the past two months I have written that “I’m Sold On Engagement” and that I firmly believe “Engagements Will Be The Internet’s 30-Second Spot.” In both columns I argue that in order for marketers and agencies to achieve both scale and a method of marketing that is truly native to the social media landscape, they should be focused on engagements.
Aetna Health Insurance selects Republica as Hispanic agency.
According to industry insiders Miami-based Republica has been selected by Hartford-based Aetna Health Insurance to handle Hispanic marketing initiatives.
