The ADCOLOR Awards – the marketing, advertising and media industries’ premier celebration of diverse talent – will return for its third year on Sunday, October 4 at the Arizona Biltmore Resort & Spa in Phoenix. Hosted by award-winning CNN reporter Soledad O’Brien, the ADCOLOR Awards will honor dozens of communications professionals and their unique accomplishments.
Agency
Is the word Multicultural a real marketing term or a sales strategy for the few?
The term Multicultural was created to lump the marketing to African Americans, Asians, Hispanics and the Gay, Lesbian, Bisexual, Transexual (GLBT) market all into one cozy, neat, and siloed bucket by mainstream advertisers. Or the Multicultural Bucket.
There a more differences between the above mention demographic groups than there are similarities, so to throwing them into one bucket seems absurd.
Published by Gene Bryan – HispanicAd.com. To read El Blog CLICK above.
Linda De Jesús-Cutler resigns post as President of GlobalHue Latino.
Linda De Jesús-Cutler announced today her decision to leave her post as President of GlobalHue Latino.
Prior to GlobalHue Latino she was President and COO of The Bravo Group (a Young & Rubicam Brands & WPP company) and has been recognized for her contributions to the advancement of national and international brands.
Creating the culture of the absurd: Building and encouraging creative thinking.
How to kill a great idea.
Marketers face Internal & External challenges integrating Traditional & Digital Media.
Previous industry research indicated that marketers and agencies struggled to integrate marketing, particularly across the broad array of new and emerging media.
How much Ads Cost.
Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008.
Puerto Rico will be represented at the 2010 Miss America Pageant.
For the first time since 1961, Miss Puerto Rico will be competing in the Miss America Pageant in January 2010.
Latinas are not achievers.
I’m sorry, but it appears that this is the message that the New York Women in Communications (NYWIC) is sending with their 2009 Matrix Awards luncheon on April 27 in New York City. There are no Latinas being honored. Oh yeah, and while I’m at it, there apparently are no Asian women worthy of recognition either. Look, I’m not suggesting that every awards program has to reflect a United Nations summit but puh-leeze, this is New York! Have the folks at NYWIC ever heard of Rosanna Rosado or Chiqui Cartagena or Soledad O’Brien?
Published by Manny Gonzalez. To read El Blog CLICK above.
Global Consumer Confidence Hits New Low.
Global consumer confidence has reached an all-time low, according to the Nielsen Global Consumer Confidence Index. Thrifty habits being formed during the downturn will carry over into the recovery.
Sales & Marketing Executives of Puerto Rico to expand CMO Council presence in the Caribbean.
Puerto Rico’s Sales & Marketing Executives Association (SME) announced a regional partnership with the Chief Marketing Officer (CMO) Council, an organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.
