Summarizing some of the established benefits of marketing in a recession, James Surowiecki asks in a recent New Yorker column why the knee-jerk reaction is to cut spending, given that “the benefits from recession investment are often surprisingly long-lived.”
Agency
Brand Mentions preferred over Ads.
Young people especially receptive.
Want to get Internet users to visit your Website or follow your brand?
d expósito & Partners helps Kozy Shack support new product launches.
d expósito & Partners announces their partnership with Kozy Shack to break two campaigns. The first launch is for a new brand of Latino-targeted, refrigerated desserts under the moniker Kozy Shack La Tradicional. The second is for a general-market initiative for a new breakfast cereal, called Kozy Shack Ready Grains.
Media Engagement Metrics: A Great Opportunity for Mindset Matching.
In 2006, Experian Simmons launched the Multi-Media Engagement Study, in response to the groundswell of advertiser and agency interest in developing media engagement metrics. This study covers a huge array of nationally-aired TV shows and cable channels, magazines and Internet websites, reporting six global engagement indicators for all TV, magazine and Internet measured vehicles.
CMO Council Members unravel the Core DNA of a CMO.
Think you can be a Chief Marketing Officer?
Business Communication Etiquette – Returning Phone Calls.
Returning a phone call is the basic business practice necessary to stay in communications with potential business partners, competitors and just to gather or receive Intel.
It seems that in the US Hispanic advertising, marketing and media Industry we have pick-up many bad business practices over the years, but not returning a phone call is right up at the top of the list.
Many vendors servicing the US Hispanic Market advertising industry will testify to this.
What most people do not realize is that they are EMPLOYEES.
Published by Gene Bryan. To read El Blog CLICK above.
MRI Partners with Natural Marketing Institute.
Natural Marketing Institute (NMI) and Mediamark Research & Intelligence (MRI) announced that they have integrated NMI’s LOHAS consumer segments with MRI’s Survey of the American Consumer database. LOHAS is an acronym for “Lifestyles Of Health And Sustainability”, a consumer segmentation system that organizes consumers according to their behaviors and attitudes towards the environment and corporate social responsibility.
Kraft Singles Brand selects Lopez Negrete Communications as Hispanic AOR.
Kraft Foods, Inc. has selected Houston-based Lopez Negrete Communications as Hispanic agency of record for its Kraft Singles brand.
Oscar Mayer launches Sabor de Mamá Recipe Contest.
Oscar Mayer announced the launch of the Sabor de Mamá recipe contest. Hispanic families, who are putting their own Latin twist on this American classic, are encouraged to participate. Teaming up with Oscar Mayer to find the best recipe is television personality and food expert Maggie Jiménez.
Optimism a la Miami.
Last night, the Ad Federation of Greater Miami (AdFed) hosted a unique event were Alma DDB’s President & CCO – Luis Miguel Messianu address a standing room only crowd about a unique subject.
Optimism.
To read El Blog CLICK above.
Nobox nominated for Webby.
Nobox Marketing Group announced today that it has been nominated for Best Online Campaign in the 13th Annual Webby Awards for its Download Day launch campaign on behalf of Mozilla’s Firefox 3.
