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This statistical profile provides historical data on the flow of migrants from Mexico to the U.S. The profile also describes the demographic, employment and income characteristics of Mexican immigrants in the U.S. using data from the March 2008 Current Population Survey.

Zenith Optimedia released their 2009 forecasts in December, the global ad market has taken a substantial turn for the worse. Trade has fallen off rapidly, dragging many developing markets into the downturn. Our last forecasts predicted declining ad expenditure in North America and Western Europe in 2009. We now predict a steeper decline in these regions, with all regions joining in the general decline. We forecast global ad expenditure to shrink by 6.9% over the course of 2009.

Unauthorized immigrants living in the United States are more geographically dispersed than in the past and are more likely than either U.S. born residents or legal immigrants to live in a household with a spouse and children. In addition, a growing share of the children of unauthorized immigrant parents–73%–were born in this country and are U.S. citizens.

I’m talking about the SHAW WOW infomercial and the infamous Vince Offer AKA Vince Schlomi. The infomercial that sells the now famous SHAW WOW towel that claims in cleans and dries better than any other product; I don’t want to contest the claim or talk about Vince and his personal life (god knows he’s famous for suing everybody)…I want to talk about the Spanish version of his infomercial (link below)

As you will see it’s poorly done, condescending and stereotypes Hispanic women …

Published by Matt Neidl – Group Director, Multicultural Marketing – Octa8on. To view El Blog CLICK above.

Televisa Publishing + Digital (TPD) and BIGresearch announce the results of its digital study with Esmas.com and its other digital properties. The primary objective of this study was to analyze its user habits and interaction with the site, while providing updated demographic and consumer behavior as a result of the site’s redesign.

The FCC issued an Order and a Further Notice of Proposed Rulemaking (FNRPM) to improve its collection of data on minority and female broadcast ownership to be able to more accurately assess and effectively promote diversity of ownership in the broadcast industry.

The Center for Hispanic Marketing Communication at Florida State University announces the release of an attitudinal report in its Multicultural Marketing Equation series.

The results indicate that Hispanics who answered the online questionnaire in Spanish are more likely than anyone else to be Network Oriented, and interestingly, that Non Hispanic Whites are least likely to be Network Oriented.

Brand advertising budgets took a hit in 2008, with expenditures dropping 2.6 percent compared to 2007. While most media suffered, two bright spots were Hispanic cable TV, where ad spending grew 9.6 percent, and cable TV, where growth was 7.8 percent. But what has happened to online advertising?