Agency

Last week’s AHAA’s 2009 Media and Account Management Conference in Las Vegas was a tremendous success and we have the photo’s to prove it! Check out pictures of the Hispanic industry movers and shakers who partied at the HOLA Networks opening reception.

Many Latinos, regardless of Internet use, recognize Voice over Internet Protocol (VoIP) service providers and positively associate VoIP with a lower telephone cost, according to a report conducted by the Tomás Rivera Policy Institute (TRPI) at the University of Southern California. However, most have not adopted the technology mainly because they do not know how it works or how to gain savings.

Getting along with people sometimes requires speaking their language, especially in the workplace. One of the ways employees try to emphasize their smartness is with specialized vocabulary. Due to the nature of a lot of people’s work, technical language and terminology is often necessary, but buzzwords tend to make you sound pretentious. On the other hand, if you are working on a team full of buzzword-addicted co-workers, you’ll need to fit in.

Harley-Davidson Motor Company is celebrating the dedication and pride of Hispanic riders and enthusiasts by launching a new section on its Web site. As authentic as the Motor Company, the Harlista interactive experience will feature true Hispanic Harley riders. A Harlista is a Harley rider of Latino heritage.

Casanova was selected after a review of top agencies in the market by Grupo Radio Centro (GRC).

Accentmarketing’s President, Maria Romero announced the first release of their new initiative “Latinas in Charge” – a deep dive into the Latina experience today as documented by the Latina-led agency and its partner in this project, Monica Torres PhD, of SocialQuest. “Latinas in Charge” offers the marketing professional revealing trends and insights on crucial issues impacting Latina life – the economy, education, healthcare, and household finance.

Novamex will donate Jarritos, Mineragua and Mundet soft drinks to be served free-of charge to attendees of Liberty Tax Service’s “Roadside Fiestas” at key Franchises across the U. S.

As our Hispanic market gains visibility and strategic importance clients are stepping up their game, becoming smarter and interested in what makes our consumers tick. But unfortunately there is still plenty of closed-mindedness to go around. Here’s a fun look at some common sayings or situations that might hint that your potential or existing client, how do I put this, might not be all that into your market. If you smell these signals it might be better to focus your energy on getting clients that want to get it. If not you run the risk of becoming the whining ethnic agency. And we surely don’t want that, right? By Roberto Ramos, President & CEO, The Vox Collective. To read El Blog CLICK above.

Marketing dollars get tight, but don’t disappear.

A number of reports, and many media articles, say the sky is falling on marketers—and ad dollars are evaporating.

The annual “Marketing Outlook” study, from the CMO Council, doesn’t agree.

Value building is not a new concept. In good times and bad, smart brand marketers have always recognized the need to build value and differentiate—to make their brands a little better than competitors by adding a new feature, creating a special promotion or forging a unique alliance with another brand.

Wealthy businesses today have the ability to choose their direction. They have the capacity to buy other businesses, to negotiate terms with financiers in their favor, they have the ability to choose their strategy and to not have a course of action thrust upon them. My favorite definition of wealth is “the ability to choose.”