The 3.0 launch is the first of several initiatives in the digital and multimedia space that will be rolling out under its flagship brands Viva La Familia and Todobebé in 2009; the 10 year anniversary of the company.
Agency
Hispanic Internet users are avid downloaders of Digital Content & aggressively adopting Broadband.
Hispanic Internet Users are avid downloaders of digital content, according to consumer and media research firm Scarborough Research. This is one of many findings on Hispanic Internet usage trends in a new complimentary report from Scarborough.
‘PRSA Diversity Today’ Best Practices and Research in the GLBT Community.
The Public Relations Society of America (PRSA) offers public relations professionals insight into best practices in corporate America and important research in the Gay, Lesbian, Bisexual and Transgendered (GLBT) community.
Marketers sharpen Pencils & Focus in ‘09.
Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, reports the Chief Marketing Officer (CMO) Council in its annual Marketing Outlook study. Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share.
State of the News Media 2009 – An Annual Report on American Journalism.
Some of the numbers are chilling.
Hispanic USA to bring US Hispanic & Puerto Rican audiences the latest from the Vatican.
Rome Reports and HispanicUSA Inc are teaming up to bring Hispanic audiences in the United States and Puerto Rico quality religious programming and the latest news on Pope Benedict XVI.
Empowerment poses a challenge for Hispanics and African Americans.
For years, consumers in the United States have been described as “empowered” — in control of the marketplace, wielding the power to influence everything from customer service to customized products to pricing. Empowerment also continues to be a goal among Hispanic and African-American consumers. But like many other positive experiences in life, empowerment can be complex and fraught with conflict.
Roberto Orci takes leadership of Acento.
Acento announced that Roberto Orci has completed a planned ownership and management transition process with Benito Martinez-Creel, the founder of Acento.
Alberto Rodriguez passes.
Alberto Rodriguez partner and Creative Director of New York-based Revolucion died on Sunday March 15, 2009.
Goodbye Consumer—Hello Citizen
The times are summoning us to wake up and participate in making the choices that will collectively move America forward into a stronger more sustainable future. The re-branding of the American mindset from consumer to citizen will take some serious focus on all our parts. It takes a lot more work to be conscious and engaged in citizenry, than consumerism.
Nielsen: U.S. Ad Spending fell 2.6% in 2008.
The Nielsen Company reported that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. According to preliminary figures from Nielsen, U.S. ad expenditures declined almost $3.7 billion to a total spend of $136.8 billion in 2008.
Hispanic Cable TV (+9.6%) and Cable TV (+7.8%) were the only two media to show ad growth in 2008. Cable was the highest revenue-generating medium with $26.6 billion in sales.
