Agency

Every year, Performance Research conducts, along with IEG LLC, its annual review of the state of the sponsorship industry by interviewing corporate decision makers from around the globe about their current and planned sponsorship spending and activities.

The pressure is on.

In an article in Advertising Age, “Why CMOs Are Gaining Ground in the Recession,” John Quelch, Lincoln Filene Professor of Business Administration at Harvard Business School, listed the four main marketing challenges chief marketing officers (CMOs) currently face.

Let’s not pretend that things will change if we keep doing the same things. A crisis can be a real blessing to any person, to any nation. For all crises bring progress.

Creativity is born from anguish, just like the day is born form the dark night. It’s in crisis that inventive is born, as well as discoveries, and big strategies. Who overcomes crisis, overcomes himself, without getting overcome. Who blames his failure to a crisis neglects his own talent, and is more respectful to problems than to solutions. Incompetence is the true crisis. To read El Blog CLICK on link above.

Consumer confidence in the overall economy increased in March to its highest level in more than a year, according to figures released by the Consumer Electronics Association (CEA) and CNET. Although consumers reported improved expectations for the broader economy, the CEA-CNET Indexes also show that technology spending continues to fall.

The Casanova Pendrill agency developed the engagement concept, designed the water vending machine as well as the water bottles, and implemented the event at the park in New York City.

Look on the bright side.

The US advertising market is struggling, but there may be light at the end of the tunnel.

Raleigh-Cary, N.C., and Austin-Round Rock, Texas, were the nation’s fastest-growing metro areas between 2007 and 2008, according to July 1, 2008, population estimates for the nation’s metropolitan and micropolitan statistical areas and counties released today by the U.S. Census Bureau.

I am writing to share with you the inspiring story of Ana Maria Montero, Group Account Director at Accentmarketing and the agency’s unofficial Director of Good Deeds.

At a time when financial institutions are pulling back on their advertising a new study from Nielsen IAG shows that consumer confidence in the long-term health of these companies is dramatically influenced by advertising and marketing efforts.