Agency

A new Pew Research Center report finds that for the typical American household, the Great Recession that began more than a year ago came on the heels of a less dramatic but equally unusual economic phenomenon: a Phantom Recovery.

Miami based Hispanic Group has been assigned the media planning and buying responsibilities for Discovery en Español US Hispanic.

According to SNL Kagan’s updated “Radio/TV Station Annual Outlook,” radio and TV revenues will continue to fall in 2009 but are expected to regain some ground over the long term.

Let me try to make the case for why it’s in your best interests to preserve, or even increase, budgets for market research during these trying times.

Detour, a Social Communications Agency for the Hispanic Market, has opened operations with offices in Irvine, CA.

Detour specializes in creating and implementing complete social communications campaigns, which involves branding, strategy advertising and graphic design services.

Coca-Cola invites the more than 45 million U.S. Hispanics to take a break, open a Coke, unleash their dreams and enjoy one of life’s simple pleasures. “Destapa Tus Sueños” or “Unleash Your Dreams” is the central message for ‘Destapa La Felicidad,’ the Hispanic adaptation of ‘Open Happiness’ – the new global integrated marketing campaign for Coca-Cola that launched in January.

Viewers watching the annual Premios Lo Nuestro music awards show found their attention drawn to a different breed of celebrity. The Foster Imposters returned, showing off their latest dance moves, in a new advertising campaign that shines a spotlight on chicken that has been deceptively injected with saltwater, and the consumers who are unknowingly paying for it.

How to kill a great idea.

On the heels of the public launch of the Madison Avenue Project, and a recent study that exposed pervasive racial bias in America’s advertising industry, the NAACP has sent a letter to Procter & Gamble Co. Chairman of the Board/CEO A.G. Lafley asking the big budget advertiser require their advertising agencies to use diverse teams in creative and account management positions.

The America which Lydon B. Johnson governed over is not the same America Barack Obama inherited this past January. Sure both presidents were faced with unhappy Americans who wanted out of a seemingly endless war. However the very definition of what makes up the ‘American’ over which they govern has changed drastically in the past 44 years. In her book Shopping for Identity: The Marketing of Ethnicity, Marilyn Halter delves into the history of ethnicity in America to paint a picture of the cultural make-up of the American people today.

Interbrand, the leading global brand consultancy, has released “The Best Retail Brands” – a review of the retail industry’s top performing brands and the brand management issues that will make or break businesses as the sector experiences its most challenging time in recent history.