It was a conference of firsts for AHAA this year – kicking off on April 1st, the first time AHAA has held a conference in Vegas, and the first time two Gringos chaired the conference. If you missed it, here’s a snapshot of the sessions, awards, and highlights.
Agency
Clabiorne – VP Multicultural Communications Planning Director at Carat.
Alejandro Clabiorne who was the VP Media Director at WingLatino has surfaced as the new VP Multicultural Communications Planning Director at Carat.
Mindshare to handle Sprint Hispanic media planning & buying responsibilities.
Sprint has assigned the media planning & buying responsibilities for their Hispanic focused efforts to Mindshare Multicultural. The Vidal Partnership continues to handle strategic marketing, promotions and creative responsibilities.
Faura to head Hispanic Market Consultants.
Juan Faura has been appointed Executive Vice President/Executive Director of Hispanic Market Consultants, a strategic research and consulting firm. Faura is the former President and CEO of noted Hispanic advertising agency Cultura.
Nielsen Consumer 360 Interview: Univision’s Joe Uva.
As a preview to his presentation at this year’s Consumer 360 conference, Joe Uva, CEO of Univision Communications, discussed the diversity and the growing influence of the Hispanic market.
Evolving Shopping Behaviors in Trying Economic Times.
Acxiom’s latest Retail Consumer Dynamics (RCD) study, an industry-specific analysis of consumer shopping behavior and attitudes, delivers insights into how media influences shopping behavior within specific consumer segments and retail categories. The study shows retailers the importance of developing strategic, segment-based marketing programs while working with constrained marketing budgets.
ABC Radio Networks en Español becomes Citadel Media en Español.
ABC Radio Networks en Español announced it has changed its name to Citadel Media en Español. The new name represents the company’s dedication to connecting audiences with advertisers across multiple platforms beyond its core radio business including mobile, out-of-home, digital and experiential marketing.
Census Workers to verify addresses in the U.S.
The Census Bureau will launch a massive operation on March 30 to verify and update more than 145 million addresses as it prepares to conduct the 2010 Census.
Nationwide, more than 140,000 census workers will participate in the address canvassing operation, a critically important first step in assuring that every housing unit receives a census questionnaire in March 2010.
US Mint launches the ‘Isla del Encanto’ commemorative quarter.
The United States Mint will release the Commonwealth of Puerto Rico commemorative quarter into circulation on March 30. It is the second coin in the 2009 District of Columbia & U.S. Territories Quarters Program.
Dieste – Latincast – Efren Ramirez
Co-Star of Napoleon Dynamite (Pedro). We talked to Efren about several upcoming movies releasing this summer, including Crank 2. We also talked about his recently published book called “Direct your own Life”, his side job as a DJ and…
By Dieste Latincast
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An Agency Guide to writing RFPs that actually work.
At re:group we receive numerous Request for Proposals and Quotes (RFPs and RFQs) from prospective clients. Of late, they are becoming more arduous and less helpful in telling us what they are trying to accomplish.
