Agency

Novamex will donate Jarritos, Mineragua and Mundet soft drinks to be served free-of charge to attendees of Liberty Tax Service’s “Roadside Fiestas” at key Franchises across the U. S.

As our Hispanic market gains visibility and strategic importance clients are stepping up their game, becoming smarter and interested in what makes our consumers tick. But unfortunately there is still plenty of closed-mindedness to go around. Here’s a fun look at some common sayings or situations that might hint that your potential or existing client, how do I put this, might not be all that into your market. If you smell these signals it might be better to focus your energy on getting clients that want to get it. If not you run the risk of becoming the whining ethnic agency. And we surely don’t want that, right? By Roberto Ramos, President & CEO, The Vox Collective. To read El Blog CLICK above.

Marketing dollars get tight, but don’t disappear.

A number of reports, and many media articles, say the sky is falling on marketers—and ad dollars are evaporating.

The annual “Marketing Outlook” study, from the CMO Council, doesn’t agree.

Value building is not a new concept. In good times and bad, smart brand marketers have always recognized the need to build value and differentiate—to make their brands a little better than competitors by adding a new feature, creating a special promotion or forging a unique alliance with another brand.

Wealthy businesses today have the ability to choose their direction. They have the capacity to buy other businesses, to negotiate terms with financiers in their favor, they have the ability to choose their strategy and to not have a course of action thrust upon them. My favorite definition of wealth is “the ability to choose.”

Association of Hispanic Advertising Agencies (AHAA) Chairman Jose Lopez-Varela, passed the gavel and chairmanship of the trade organization representing 98 percent of U.S. Hispanic-specialized marketers to Gisela Girard, president and COO of Creative Civilization — An Aguilar/Girard Agency in San Antonio. In the annual transition of leadership at the spring AHAA Conference in Las Vegas, Girard shared her thoughts, hopes and desires for the industry in the coming year.

Lionel Sosa received one of the industry’s highest honors – the Eduardo Caballero Lifetime Achievement Award presented by the Association of Hispanic Advertising Agencies (AHAA). During a special ceremony at the AHAA Media Buying and Planning Conference in Las Vegas, advertising professionals from around the country paid tribute to Sosa, a pioneer of the thriving advertising industry that specializes in marketing to the nation’s 46 million Hispanics and founder of Sosa, Bromley, Aguilar & Associates, now Bromley Communications, a leading independent Hispanic advertising agency in the U.S.

Seccion Amarilla USA LLC announced its 2009 advertising campaign which has the objective of reinforcing the presence and functionality of its products among its clients and users across the United States.

Lynne Randolph Patterson is Co-Founder and Director of Pro Mujer International in NY. Pro Mujer is an international Micro finance organization helping women from the poorest backgrounds in countries like Mexico, Bolivia, Argentina, Peru and Nicaragua. We spoke with Lynne about the background of the organization and what inspired her to get involved. She also shared a few very interesting anecdotes of her experience with Pro Mujer. We closed Women’s Month on a high note! To view El Blog CLICK above.

Those who know me know that I’ve been a magazine junkie for years, so even during these times when the print industry is going through a very rough time there are a few moments to celebrate (or criticize). Here are a couple of examples. I begin with the bad. By Manny Gonzalez. To read El Blog CLICK above.