Televisa Publishing + Digital (TPD) and BIGresearch announce the results of its digital study with Esmas.com and its other digital properties. The primary objective of this study was to analyze its user habits and interaction with the site, while providing updated demographic and consumer behavior as a result of the site’s redesign.
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FCC tales steps to improve data on Minority & Female Broadcast ownership.
The FCC issued an Order and a Further Notice of Proposed Rulemaking (FNRPM) to improve its collection of data on minority and female broadcast ownership to be able to more accurately assess and effectively promote diversity of ownership in the broadcast industry.
Multicultural Consumer Attitudes.
The Center for Hispanic Marketing Communication at Florida State University announces the release of an attitudinal report in its Multicultural Marketing Equation series.
The results indicate that Hispanics who answered the online questionnaire in Spanish are more likely than anyone else to be Network Oriented, and interestingly, that Non Hispanic Whites are least likely to be Network Oriented.
How To Leverage Online Advertising.
Brand advertising budgets took a hit in 2008, with expenditures dropping 2.6 percent compared to 2007. While most media suffered, two bright spots were Hispanic cable TV, where ad spending grew 9.6 percent, and cable TV, where growth was 7.8 percent. But what has happened to online advertising?
AHAA – What Happens In Vegas… Stays In Vegas?
Last week’s AHAA’s 2009 Media and Account Management Conference in Las Vegas was a tremendous success and we have the photo’s to prove it! Check out pictures of the Hispanic industry movers and shakers who partied at the HOLA Networks opening reception.
VoIP in Latino Community: Adoption limited by Consumers’ Lack of Information.
Many Latinos, regardless of Internet use, recognize Voice over Internet Protocol (VoIP) service providers and positively associate VoIP with a lower telephone cost, according to a report conducted by the Tomás Rivera Policy Institute (TRPI) at the University of Southern California. However, most have not adopted the technology mainly because they do not know how it works or how to gain savings.
Are You Hip To Office Lingo?
Getting along with people sometimes requires speaking their language, especially in the workplace. One of the ways employees try to emphasize their smartness is with specialized vocabulary. Due to the nature of a lot of people’s work, technical language and terminology is often necessary, but buzzwords tend to make you sound pretentious. On the other hand, if you are working on a team full of buzzword-addicted co-workers, you’ll need to fit in.
Harley-Davidson celebrates Hispanic riders.
Harley-Davidson Motor Company is celebrating the dedication and pride of Hispanic riders and enthusiasts by launching a new section on its Web site. As authentic as the Motor Company, the Harlista interactive experience will feature true Hispanic Harley riders. A Harlista is a Harley rider of Latino heritage.
Grupo Radio Centro selected Casanova Pendrill as their Agency of Record in the U.S.
Casanova was selected after a review of top agencies in the market by Grupo Radio Centro (GRC).
Latinas in Charge.
Accentmarketing’s President, Maria Romero announced the first release of their new initiative “Latinas in Charge” – a deep dive into the Latina experience today as documented by the Latina-led agency and its partner in this project, Monica Torres PhD, of SocialQuest. “Latinas in Charge” offers the marketing professional revealing trends and insights on crucial issues impacting Latina life – the economy, education, healthcare, and household finance.
