Last night, the Ad Federation of Greater Miami (AdFed) hosted a unique event were Alma DDB’s President & CCO – Luis Miguel Messianu address a standing room only crowd about a unique subject.
Optimism.
To read El Blog CLICK above.
Agency
Kraft Singles Brand selects Lopez Negrete Communications as Hispanic AOR.
Kraft Foods, Inc. has selected Houston-based Lopez Negrete Communications as Hispanic agency of record for its Kraft Singles brand.
Nobox nominated for Webby.
Nobox Marketing Group announced today that it has been nominated for Best Online Campaign in the 13th Annual Webby Awards for its Download Day launch campaign on behalf of Mozilla’s Firefox 3.
Oscar Mayer launches Sabor de Mamá Recipe Contest.
Oscar Mayer announced the launch of the Sabor de Mamá recipe contest. Hispanic families, who are putting their own Latin twist on this American classic, are encouraged to participate. Teaming up with Oscar Mayer to find the best recipe is television personality and food expert Maggie Jiménez.
Mexican Immigrants in the United States – 2008.
This statistical profile provides historical data on the flow of migrants from Mexico to the U.S. The profile also describes the demographic, employment and income characteristics of Mexican immigrants in the U.S. using data from the March 2008 Current Population Survey.
Ad expenditure rate of decline to moderate towards the end of the year – Slight recovery in 2010.
Zenith Optimedia released their 2009 forecasts in December, the global ad market has taken a substantial turn for the worse. Trade has fallen off rapidly, dragging many developing markets into the downturn. Our last forecasts predicted declining ad expenditure in North America and Western Europe in 2009. We now predict a steeper decline in these regions, with all regions joining in the general decline. We forecast global ad expenditure to shrink by 6.9% over the course of 2009.
A Portrait of Unauthorized Immigrants in the United States.
Unauthorized immigrants living in the United States are more geographically dispersed than in the past and are more likely than either U.S. born residents or legal immigrants to live in a household with a spouse and children. In addition, a growing share of the children of unauthorized immigrant parents–73%–were born in this country and are U.S. citizens.
An infomercial that makes me grind my teeth every time I see it.
I’m talking about the SHAW WOW infomercial and the infamous Vince Offer AKA Vince Schlomi. The infomercial that sells the now famous SHAW WOW towel that claims in cleans and dries better than any other product; I don’t want to contest the claim or talk about Vince and his personal life (god knows he’s famous for suing everybody)…I want to talk about the Spanish version of his infomercial (link below)
As you will see it’s poorly done, condescending and stereotypes Hispanic women …
Published by Matt Neidl – Group Director, Multicultural Marketing – Octa8on. To view El Blog CLICK above.
